Article written by Charli and published at Agorapulse Social media is our biggest growth engine … and our biggest time drain. And the worst part is, spending endless hours on your social media marketing doesn’t always equate to great results. Juggling TikTok trends, LinkedIn carousels, Instagram Reels and ever-evolving algorithms is exhausting. That’s why I’m …
Every summer, there is a moment when the content marketing requests start coming in thick and fast. And it starts as soon as I book my summer vacation. I’m not exaggerating, this happens every time I confirm my flights .. within hours! It’s actually a standing joke with the Contentworks Agency team. Most requests arrive …
Article written by Charli and published at Agorapulse The manufacturing umbrella covers everything from automotive and aerospace engineering to electronics, food and beverage production, pharmaceuticals and packaging. This space is not Instagrammable high fashion or stunning destination holidays, but social media for manufacturing doesn’t need to be dull. In fact, it is full of people, …
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Article published at Agorapulse, leaders in social media management tools. Are your Instagram captions as stunning as the photos you’re posting? If not, your target audience could be scrolling on by. Don’t neglect this small but mighty component of a successful social media post. A good Instagram caption means more Instagram followers, higher site traffic, …
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“It’s been 84 years!” I dramatically claim at least once a week. 10 years is a long time in marketing. In the world of financial services, it feels even longer. 10 years ago, getting a forex broker noticed online was a very different game. Ranking on Google for searches like “best forex broker” was not …
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As we move into Q2, I think many of us are feeling the weight of just how much is going on in the world right now. There have been constant shifts, both globally and within our industry, and that inevitably impacts how we plan, prioritise, and move forward. I’ve seen businesses pause or cancel plans …
In 2026, financial services content marketing is about authority, regulatory precision, market literacy and the ability to interpret volatility in real time. As a director at Contentworks Agency working with global brokers, fintechs and investment firms, I see a clear divide between brands producing generic financial commentary and those building strategic, data-driven content ecosystems that …
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Your grandparents likely never changed banks. Why would they? They had always banked with them, knew the cashiers, withdrew and deposited money at the local branch and had no need to switch. The 90s bank voice was built for a world of limited choice, low transparency, and captive audiences. That world no longer exists. Today’s …
Wow, what a year it has been, packed from start to finish. Co-running Contentworks Agency has kept me busy every day. From creating video scripts and editing content to managing new clients and overseeing multiple projects. Also restraining myself from smacking anyone who insists that AI writes great content, has added a mix of fun …
Article written by Charli and published at Agorapulse, leaders in social media management. Retailers often overlook Pinterest as a revenue-generating social platform. But Pinterest users are active buyers. A total of 75% of Pinterest users say they’re always shopping, and 44% of millennial Pinners purchased a product they saw on Pinterest. Now, take this hotbed of sales …
Read more “How Top Retailers Use Pinterest to Drive Sales in the Holiday Season”