How to Power Up Your TikTok Marketing Strategy for 2023

Article written by Charli and published at Agorapulse, leaders in social media management software.

The TikTok app has now been downloaded over 2.6 billion times and has over 1 billion active monthly users. But how can social media marketers be as cool as the cool kids on TikTok? As director of leading financial content marketing agency Contentworks, I never thought our traditional finance clients would be persuaded over to TikTok. Or that a TikTok marketing strategy would be a must for them. Like many, they thought TikTok wouldn’t fit their serious financial niche. And it doesn’t, which is why it works so well!


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.