How to Start a Social Media Marketing Agency, Step by Step

This article was written for and published at Agorapulse.

You’re ready to move from daydreaming about starting your own social agency to making plans for it. But where do you even start? There are many factors to consider if you want to create a business that is both profitable and well respected. If you want to establish an agency both well respected and profitable, you need to do plenty of due diligence.

Quick Backstory

I know the challenges and joys of starting a social media marketing agency. Back in 2017, along with my business partner Niki Nikolaou, I established Contentworks Agency, a content and social media marketing agency specializing in finance and tech.

This will be our seventh year running the agency. Today, we work with midsize to large brands in the finance space. We provide them with compliance-savvy content like PR, blogging, technical analysis, whitepapers, videos, and e-books. We also manage their social media channels.


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