Article written by Charli and published at Agorapulse
The manufacturing umbrella covers everything from automotive and aerospace engineering to electronics, food and beverage production, pharmaceuticals and packaging. This space is not Instagrammable high fashion or stunning destination holidays, but social media for manufacturing doesn’t need to be dull. In fact, it is full of people, stories, and ideas worth sharing if you know how. In this article, I’m revealing seven social media post ideas for manufacturers to use right now.
1. Behind the Scenes Tours
You might not think your factory or manufacturing line is an interesting place. But that’s because you see it every day. For your customers, it can be insightful, entertaining and help them to see your company from a different angle.
Walk people through your facility and show different stages of your manufacturing process. That could be the welding, spray painting, inspection and assembly in a car plant for example.
Conduct short interviews with different plant production employees. Ask them their best tips for spraying a car or their favourite car on the production line right now. Break the videos up into short 30-second segments which can sit on a YouTube playlist and will be great for TikTok, Instagram and Facebook. (Avoid the urge to film long videos, the average attention span is around 47 seconds.)
Did You Know: FactoryTok” videos showing behind-the-scenes in factories are big on TikTok. These show raw materials, assembly lines, painting, finishing, etc, often with little narration but with strong visuals and music.
Example of a social media post from a manufacturer
Volvo Car Group recently shared a LinkedIn post about its Hoskote Plant in India, describing its full production process (cab manufacturing, welding, painting, trimming, axle assembly, final assembly). The photos were vibrant and showcased a professional and friendly organisation. They also gave prospective customers and partners confidence in their scale, quality, and consistency.
@labwearstudios on TikTok is right at the cutting edge of social media trends. They share insider clothing manufacturing tips, behind the scenes at London Fashion Week and Red flags to watch when working with manufacturers. Using their team members makes these videos authentic and engaging.