Wow, what a year it has been, packed from start to finish. Co-running Contentworks Agency has kept me busy every day. From creating video scripts and editing content to managing new clients and overseeing multiple projects. Also restraining myself from smacking anyone who insists that AI writes great content, has added a mix of fun and challenge to the year.
About This Year
This year I have been fortunate to work across a range of sectors, with a particular focus on finance, technology, and marketing. Helping neobanks in Greece to launch, creating video scripts for key industries like shipping and technology, plus authoring articles at a number of leading finance and marketing sites.
My services have continued to grow and evolve to meet client needs, and this year I have been focusing on adding GEO‑optimised content to our offering. GEO optimisation, or Generative Engine Optimisation, is all about creating content that is structured, clear, and highly visible to AI-powered search tools and localised search results. I have been learning how to perfect this approach by experimenting with content formats and understanding how AI and search engines select answers.
Alongside GEO content, I continue to deliver content strategy, video scripts, blog posts, SEO-optimised articles, and social media copy. A lot of my time is spent editing and refining everything to ensure it resonates with audiences, reaches the right people, and delivers measurable impact.
Despite the busy schedule, the year has been incredibly rewarding. Taking on new clients, helping them grow, and producing content that genuinely makes a difference has been a highlight. As has meeting kindred spirits in the marketing sector and sharing challenges and successes with one another.
The Merriest Of Christmases!
As the year draws to a close, I want to say a huge thank you to my clients, partners, and friends for all your support, trust, and collaboration. Wishing you a joyful Christmas filled with laughter, good food, and maybe a little Baileys to make things extra festive. My plan is to spend the holidays curled up with my cat, a plate of mince pies, and a generous glass of Baileys within reach.
My cat, of course, will be judging how many mince pies I eat, but I like to think we are both enjoying the festive chaos in our own way.
Here’s to a brilliant start to 2026, full of new opportunities, creativity, and plenty of moments to celebrate together.
May your holidays be cosy, your snacks be sweet, and your drinks be strong enough to keep things merry.
Merry Christmas and a Happy New Year!
Charli
xxx
PS – After a few years of AI-generated slop, I mean content, flooding our feeds, there is a growing demand for authentic, human-written content. Readers and brands are craving personality, insight, and creativity that only a real human can deliver. If you want content that stands out and drives results, now is the perfect time to get started. Contact me today and let’s create something remarkable together.