Let’s get straight to it. With more and more people using ‘distraction’ content to escape the realities of the current climate, short form videos have grown in popularity. Just look at TikTok. It was the social media sensation of 2020 with app downloads reaching 200 million in the first quarter […]
There are 4.2 billion social media users as of 2021. And with 36.5% of global internet users aged 16-64 turning to their favourite platforms to find ‘funny and entertaining content,’ incorporating humour into your social strategy might not be a bad idea. Scratch that. It’s an excellent idea. Stop with […]
Instagram is the perfect platform for influencers and micro influencers. We love getting a behind-the-scenes look at what they’re up to and Instagram posts, stories, and live vids provide a window into their world. In 2021, 66% of brands will raise their spending on influencer marketing and last year a whopping […]
Social media marketing is one of the most effective ways to target your audience and drive sales. However, ineffective marketing can be a waste of time, or worse, even harm your brand’s reputation. Enlisting the help of a top social media agency is the best investments your brand can make. […]
January is International Creativity Month. Really you ask? Well yes, it’s the perfect time for fresh new ideas and innovative marketing. Sure, it’s grey outside and there’s a pandemic dragging on. But that hasn’t stopped brands from digging deep and showing just what they’re capable of. As Creative Director of […]
Wow 2020, thanks for that. Social marketers have been left to rejig budgets, calm CEOs on the edge and manage even more platform updates than ever, it’s been a tough ride. But as the year draws to a close it’s time to look at what might happen in the months […]
With much of the world spending more time than ever at home, inevitably people are spending more of their time on social media. 2021 is one year your social campaign can’t afford to take a snooze on. Read my take on Social Media in 2021- 10 Unmissable Strategies to ensure […]
Frankly, I think all of us are in disbelief that we have even made it this far into 2020 with all the crazy things that have been happening — lockdowns, locust swarms, election stress, and murder hornets. And now it’s already time to get your holiday season social media campaign […]
Australia has landed some negative press attention lately but it’s not all bad. Ice-cold beer, mouth-watering BBQs, beautiful beaches, cute koalas and of course, Neighbours. Plus, Australia also has some pretty epic content marketing. So I’m going down under to reveal 4 Australian Marketing Campaigns that Caught my Eye. #1 Kylie […]
Influencers in a pandemic. Sounds like a one hit wonder from an obscure 80s band right? Today, I’m looking at influencer marketing and the global pandemic. Is it all over for influencers? This is an important question with many brands wondering whether they should continue influencer marketing investments or whether […]