Article written by Charli and published at Agorapulse. In recent years, countless celebrities, sports stars, and actors have been embroiled in scandals, bad behavior, and faux pas that left sponsors red-faced and scrambling to drop them. Additionally, influencers often failed to live up to their promises of viral exposure and […]
The last few years have seen brands (and CEOs) taking to the social media stage like never before. But it isn’t always a good thing. Giving followers the ‘ick’ could see you blocked, unfollowed or snoozed. So here are 10 things your brand needs to stop doing on social media […]
With over two billion monthly users and counting, Instagram continues to be a social media hit, particularly among 18-34 year olds. The platform is so popular that 59% of users login daily. And with 70% of shoppers turning to Instagram for their next purchase, it’s clear that this channel is […]
Did you know that employee advocacy programs can increase a brand’s social engagement by 25% to 40% at minimum? Or that almost half of CMOs view employee advocacy as their best-performing social initiative? What staff members say online can have a huge impact on performance, with an ACI Worldwide study […]
Having a LinkedIn company page is essential, but few brands take full advantage of what the platform can do. It’s not enough to simply be on LinkedIn. You need a profile that’s going to stand out from the other 55 million brands on the platform. LinkedIn routinely pulls in well […]
Article written by Charli and published at Agorapulse, leaders in social media management software. You’re a lot more like James Bond than you think. You’re sophisticated and adventurous. After all, you’re working with new media! Today, digital marketers have higher security clearance to the company’s social media accounts than the […]
Brands need to keep up with Instagram trends, new features, and marketing tactics to keep up with their customers and stay ahead of the competition. As with any current social media platform, Instagram constantly keeps users and brands on their toes with new features and general updates to the way […]
Article written by Charli and published at Agorapulse, leaders in social media management software. LinkedIn refers to itself as “the world’s largest professional network,” and it has every right to. LinkedIn boasts over 740 million users in more than 200 countries and territories across the globe. LinkedIn Company Pages allow […]
With almost 800 million members, 650 decision makers and two new members joining the platform every two seconds, LinkedIn is the place to be for professional networking. It’s ideal for boosting brand awareness, making profitable connections and sharing industry-leading ideas. But how can you win business on LinkedIn without ramping […]
Being serious works for some brands. But others love to kick-back and have a bit of fun, especially on social media. In fact, some companies have become renowned for their jaw-dropping and sassy comebacks. And we love them for it. In a sometimes toxic social media landscape, we all need […]