Article written by Charli and published at Agorapulse Social media is our biggest growth engine … and our biggest time drain. And the worst part is, spending endless hours on your social media marketing doesn’t always equate to great results. Juggling TikTok trends, LinkedIn carousels, Instagram Reels and ever-evolving algorithms is exhausting. That’s why I’m …
Article written by Charli and published at Agorapulse The manufacturing umbrella covers everything from automotive and aerospace engineering to electronics, food and beverage production, pharmaceuticals and packaging. This space is not Instagrammable high fashion or stunning destination holidays, but social media for manufacturing doesn’t need to be dull. In fact, it is full of people, …
Read more “7 Winning Social Media Post Ideas for Manufacturers”
Article published at Agorapulse, leaders in social media management tools. Are your Instagram captions as stunning as the photos you’re posting? If not, your target audience could be scrolling on by. Don’t neglect this small but mighty component of a successful social media post. A good Instagram caption means more Instagram followers, higher site traffic, …
Read more “How to Write Instagram Captions That Stop the Scroll”
Article written by Charli and published at Agorapulse, leaders in social media management. Retailers often overlook Pinterest as a revenue-generating social platform. But Pinterest users are active buyers. A total of 75% of Pinterest users say they’re always shopping, and 44% of millennial Pinners purchased a product they saw on Pinterest. Now, take this hotbed of sales …
Read more “How Top Retailers Use Pinterest to Drive Sales in the Holiday Season”
Article written by Charli and published at Agorapulse, leaders in social media management tools. Are your Instagram Reels hashtags performing, or are they simply there to look fun and add flair to your Reels? When used properly, hashtags have the power to transform a fun Reel into a powerful selling tool, community builder, and engagement …
Article written by Charli and published at Agorapulse, leaders in social media management tools. CMOs have had a lot to contend with lately. Should we use AI? Is ChatGPT a good content creation tool? And what on Earth is happening over on Twitter (now known as X)? As a CMO you might be thinking, “Are UGC …
Article written by Charli and published at Agorapulse, leaders in social media management software. The terms social media monitoring and social media listening are often used in an interchangeable way. But did you know there are subtle differences between them? And times when you might use one, but not the other? Let’s look at some examples and talk about …
Read more “Social Media Monitoring vs Listening: What’s the Difference (If Any)?”
Article written by Charli and published at Agorapulse. LinkedIn launched in 2003 and is now the largest professional social network. Microsoft acquired LinkedIn in 2016, declaring that their mission is to “Connect the world’s professionals to make them more productive and successful.” Here are some of the reasons LinkedIn is the go-to B2B brand. LinkedIn …
Read more “How B2Bs Can Use LinkedIn for Crisis Communication and Management”
TikTok is hitting the headlines again this week due to its possible ban in the USA. As TikTok remains alive and well in Europe, I’m looking at tools for TikTok marketing, including VPNs to access TikTok from restricted geographies. Working Around The Ban TikTok officials say it’s possible that on Jan 19, when US users …
I’m often asked by clients about humour on LinkedIn. What works and what doesn’t? Should your brand be using humour on the platform? Let’s do a deep dive on LinkedIn humour. When Did LinkedIn Start Being Funny? LinkedIn is known as the world’s largest professional networking platform. 97% of Fortune 500 CEOs are on LinkedIn …