Being serious works for some brands. But others love to kick-back and have a bit of fun, especially on social media. In fact, some companies have become renowned for their jaw-dropping and sassy comebacks. And we love them for it. In a sometimes toxic social media landscape, we all need […]
Most people are aware that Instagram can yield an income, but not many know exactly how to do it. My agency Contentworks, works with brands to amplify their content, often through social media. Whether you’re selling million-dollar investments or twenty dollar lipsticks, here’s how to monetise Instagram. Overview Instagram has […]
With so much negative news floating around and Christmas looming, we all need some positivity. Today, I’m looking at TikTok for good. TikTok, the ever-popular social platform is the perfect place to promote your non-profit or kick-start a charitable event for your brand. So let’s find out what tools are […]
E-commerce is huge. And you’ve probably already spotted a wide range of new tools and strategies designed to make online shopping a breeze. While covid-19 resulted in a digital spending splurge, particularly during periods of forced lockdown, many consumers appear to have altered their buying habits indefinitely. So what are […]
Article written by Charli and published at Agorapulse, leaders in social media management software. Marketing agencies are often responsible for multiple social media accounts. As the director at Contentworks Agency, my team is responsible for multiple Facebook pages. So, I know how it can feel to juggle multiple Facebook pages. About […]
Article written by Charli and published at Agorapulse, leaders in social media management software. Whether in an organization, freelancing, or working at a marketing agency, social media marketers can agree on one thing. On social media, problems can escalate at the speed of light. Problems such as a misjudged tweet, […]
Article written by Charli and published at Agorapulse, leaders in social media management tools. Whether you’re the social media manager for a brand or an agency with multiple social media clients, you’re sure to be asked this one question: What’s our social media ROI? When your boss or client asks you […]
Thinking community management and social media management are the same? Or, perhaps you hired one person to do it all? Tut tut. Both these roles are considerably time consuming and require their own unique strategy. But what’s the difference between the two? Community Management and Social Media Management – What’s […]
Article written by Charli and published at Agorapulse, leaders in social media management tools. Is your social media post schedule helping or hindering you? If you’re stressed about it (or don’t even have one), you’re not working as efficiently as you could be. There are so many reasons why a […]
Instagram boasts more than 1 billion active users worldwide. That’s huge marketing potential. It’s also the third most popular social media platform of internet users aged 16-64, falling behind only WhatsApp and Facebook. Plus, reports suggest Insta’s engagement rate is 4x higher than Facebook’s measly 0.26%. But are you making […]