Article written by Charli and published at Agorapulse, leaders in social media management software. Whether in an organization, freelancing, or working at a marketing agency, social media marketers can agree on one thing. On social media, problems can escalate at the speed of light. Problems such as a misjudged tweet, […]
Article written by Charli and published at Agorapulse, leaders in social media management tools. Whether you’re the social media manager for a brand or an agency with multiple social media clients, you’re sure to be asked this one question: What’s our social media ROI? When your boss or client asks you […]
Thinking community management and social media management are the same? Or, perhaps you hired one person to do it all? Tut tut. Both these roles are considerably time consuming and require their own unique strategy. But what’s the difference between the two? Community Management and Social Media Management – What’s […]
Article written by Charli and published at Agorapulse, leaders in social media management tools. Is your social media post schedule helping or hindering you? If you’re stressed about it (or don’t even have one), you’re not working as efficiently as you could be. There are so many reasons why a […]
Instagram boasts more than 1 billion active users worldwide. That’s huge marketing potential. It’s also the third most popular social media platform of internet users aged 16-64, falling behind only WhatsApp and Facebook. Plus, reports suggest Insta’s engagement rate is 4x higher than Facebook’s measly 0.26%. But are you making […]
Did you know that in any given year, more than one in five people will experience some type of mental health problem? Or that depression rates in 16-39-year-olds more than doubled to 29% in early 2021 compared to 11% before covid? 46% of young people reported their mental health to […]
You’re probably aware of the importance of putting out high-quality content on your social channels. But what about your social media design? This too should be thought of as ‘content’; research has found that posts accompanied with an image attract 94% more views than content without. The images you choose […]
While some ad campaigns simply ‘miss the mark’, others are purposefully controversial. The days of staying quiet or sitting on the fence about social, political and environmental issues seem to be well and truly over. But is controversial advertising a good technique? Let’s delve into the world of controversial advertising […]
Once someone posts a comment on the internet, it leaves a gummy print in peoples’ minds that can take years to scrape off. The comment could be good or bad, true or untrue, but one fact remains. Your brand is what people say about you when you’re not there. Brand […]
A great caption can make all the difference to your post’s engagement and subsequent conversions. In this article I’m delving into the importance of treating your social media caption as an integral component of your content. Plus we’re going to look at some examples of brands making it happen. Let’s […]