Unfortunately, malpractices happen all the time with employee sabotage being a particular issue in the digital marketing world. Why? Because disgruntled staff no longer just moan about their boss down the pub. With access to social media platforms many employees drag businesses through the mud, tarnishing reputations that can be […]
It’s fair to say that 2020 has been a year of adjustment as we continue to deal with the covid-19 pandemic. From lockdowns to social distancing, it’s not been easy. But how have the changes impacted digital marketing and how should you be adjusting your 2020 social media strategy? Here […]
There are 3.5 billion social media users worldwide. That’s a huge number. And with users spending an average of 3 hours per day on social media, it’s essential to get your piece of the pie. This is particularly true considering 54% of people use social platforms to research products and […]
As we pass another Social Media Day on June 30, I’m looking at a decade of marketing – the highlights. This roundup was compiled with the help of my marketing team at Contentworks Agency. Talk to us for content and social media management. The Facts – A Roundup to Make […]
Following a tumultuous few years including the Cambridge Analytica Scandal and an awkward conversation about ‘the internet’ to Congress, Facebook is back in the spotlight again. For all the wrong reasons. Again. If you’ve been caught up elsewhere, you might have missed the huge drama surrounding hate speech and ad […]
Well hello summer 2020. Where did you come from? Things aren’t quite the same this year, are they? And while I don’t want to bang on about “C who shall not be mentioned” and how downright depressing it’s been, the pandemic will undoubtedly impact seasonal marketing. So, what’s the current […]
With 2 billion users worldwide, YouTube is a great channel for increasing outreach and spreading brand awareness. As a video sharing platform, you can connect with your audience in a unique, creative and innovative way. But your strategy must be on point. A catalogue of errors can damage the reputation […]
Influencer marketing was the ultimate marketing toy of 2017-2018. It peaked at the start of 2019 with Google searches for ‘influencer marketing’ growing 1500% from 2016-2019. And then the backlash came; with influencers being called out for unfair promotion of diet products, Fyre festival and other scams. Public perception of […]
Launched in June 2018 as a YouTube competitor, IGTV is Instagram’s dedicated video platform and is now an integral part of many social media strategies. With mobile video set to account for 78% of all mobile data traffic by 2021, IGTV is bang on trend. But can IGTV be used […]
Social distancing, manic hand sanitising and lockdowns continue. But how are brands handling Covid-19? I’m looking at Marketing During a Pandemic – How 10 Brands Handled It. Before we delve into some awesome marketing examples, it’s important to understand the current climate. So, here’s a rundown of the latest stats. […]