While it’s the job of PR agencies to reach out to companies and make connections on behalf of their clients, distasteful requests are being called out online – as was the case with the Three Little Birds Bakery. Let me serve you up a slice of a sweet little story where the influencer and their …
Read more “Three Little Birds Bakery and The Influencer Backlash”
Since his $44 billion takeover of Twitter, Elon Musk barrelled ahead with rebranding the social media channel to X. And I say “rebranding” whilst trying not to spit out my coffee. What even was that? Let’s check out some of the whopping mistakes Musk and his team have made to date. I will also walk …
Summer is the perfect time to sip cocktails, jump over waves and throw sprinkles all over your marketing campaigns. With non-essential spending on the rise, consumers want to live their best lives this season despite the cost of living crisis. So give them content so good they’ll want to view it even through smeared sunglasses …
Social media has transformed the landscape of communication and business, becoming a vital tool for marketing, customer engagement, and brand development. However, the ease of access and the massive influence of these platforms come with unique risks that can significantly impact your brand. This is something I have a good understanding of, as the director …
Social media is the perfect place to showcase the personality of your brand, but not all brands are born sweet. From snapping back at rude consumers to trolling competitors, I’m here for the extra salt on that bucket of popcorn. Meet the saltiest brands on social media. Aldi Renowned for their quick-witted humour, on-trend jibes …
Read more “Suck it up Buttercup – Meet the Saltiest Brands on Social Media”
First came selfies. Then came perfect selfies. Acne disappeared. Fine lines vanished. And the world became obsessed with perfection due to the launch of endless social media filters. Flawless beauty is now one of the world’s biggest trends. But are face and body altering filters just a bit of fun? How Damaging are Social Media …
In April 2022, Elon Musk announced that he would purchase Twitter for 43.4 billion dollars. The Elon Musk Twitter takeover was not smooth at all, and controversy seemed to rear its head every step of the way. One point of contention is Twitter’s new verification system. Verified accounts, in the past, were given a blue …
Article written by Charli and published at Agorapulse. In recent years, countless celebrities, sports stars, and actors have been embroiled in scandals, bad behavior, and faux pas that left sponsors red-faced and scrambling to drop them. Additionally, influencers often failed to live up to their promises of viral exposure and engagement for the brands they …
Read more “How to Create a Powerful Influencer Contract Template”
The last few years have seen brands (and CEOs) taking to the social media stage like never before. But it isn’t always a good thing. Giving followers the ‘ick’ could see you blocked, unfollowed or snoozed. So here are 10 things your brand needs to stop doing on social media – like now. #1 Humblebragging …
Read more “10 Things Your Brand Needs To Stop Doing on Social Media – Like Now!”
With over two billion monthly users and counting, Instagram continues to be a social media hit, particularly among 18-34 year olds. The platform is so popular that 59% of users login daily. And with 70% of shoppers turning to Instagram for their next purchase, it’s clear that this channel is far more than a fun, …