Did you know that employee advocacy programs can increase a brand’s social engagement by 25% to 40% at minimum? Or that almost half of CMOs view employee advocacy as their best-performing social initiative? What staff members say online can have a huge impact on performance, with an ACI Worldwide study revealing 40% more leads from …
Having a LinkedIn company page is essential, but few brands take full advantage of what the platform can do. It’s not enough to simply be on LinkedIn. You need a profile that’s going to stand out from the other 55 million brands on the platform. LinkedIn routinely pulls in well over a billion site visits …
Article written by Charli and published at Agorapulse, leaders in social media management software. You’re a lot more like James Bond than you think. You’re sophisticated and adventurous. After all, you’re working with new media! Today, digital marketers have higher security clearance to the company’s social media accounts than the CEO and a flair for …
Brands need to keep up with Instagram trends, new features, and marketing tactics to keep up with their customers and stay ahead of the competition. As with any current social media platform, Instagram constantly keeps users and brands on their toes with new features and general updates to the way their platform works. On top …
Read more “8 Instagram Trends to Know About and Try This Year (2022)”
Article written by Charli and published at Agorapulse, leaders in social media management software. LinkedIn refers to itself as “the world’s largest professional network,” and it has every right to. LinkedIn boasts over 740 million users in more than 200 countries and territories across the globe. LinkedIn Company Pages allow brands to win business, hire …
With almost 800 million members, 650 decision makers and two new members joining the platform every two seconds, LinkedIn is the place to be for professional networking. It’s ideal for boosting brand awareness, making profitable connections and sharing industry-leading ideas. But how can you win business on LinkedIn without ramping up the cringe factor or …
Being serious works for some brands. But others love to kick-back and have a bit of fun, especially on social media. In fact, some companies have become renowned for their jaw-dropping and sassy comebacks. And we love them for it. In a sometimes toxic social media landscape, we all need to smile. Here’s my pick …
Most people are aware that Instagram can yield an income, but not many know exactly how to do it. My agency Contentworks, works with brands to amplify their content, often through social media. Whether you’re selling million-dollar investments or twenty dollar lipsticks, here’s how to monetise Instagram. Overview Instagram has over one billion active monthly …
With so much negative news floating around and Christmas looming, we all need some positivity. Today, I’m looking at TikTok for good. TikTok, the ever-popular social platform is the perfect place to promote your non-profit or kick-start a charitable event for your brand. So let’s find out what tools are available to help you on …
E-commerce is huge. And you’ve probably already spotted a wide range of new tools and strategies designed to make online shopping a breeze. While covid-19 resulted in a digital spending splurge, particularly during periods of forced lockdown, many consumers appear to have altered their buying habits indefinitely. So what are the e-commerce trends to watch …