Category: Content Writing

In 2026, financial services content marketing is about authority, regulatory precision, market literacy and the ability to interpret volatility in real time. As a director at Contentworks Agency working with global brokers, fintechs and investment firms, I see a clear divide between brands producing generic financial commentary and those building strategic, data-driven content ecosystems that …

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Your grandparents likely never changed banks. Why would they? They had always banked with them, knew the cashiers, withdrew and deposited money at the local branch and had no need to switch. The 90s bank voice was built for a world of limited choice, low transparency, and captive audiences. That world no longer exists. Today’s …

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Article written for Contentworks.Agency and published at European Financial Review The financial industry is highly competitive and heavily regulated, making effective marketing both essential and challenging. A financial services content marketing agency specialises in helping financial institutions create and distribute valuable content that drives business growth. But what exactly does that process look like? How does an …

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Article written by the Financial Times featuring an interview with Charli When British creative director Rob Mayhew was scrolling through LinkedIn back in 2020, his feed was devoid of funny content. The professional social network was primarily used to find a job and for ostensibly humble, yet often cringeworthy, bragging about personal achievements. “It’s not …

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Not everyone can be an editor. And that’s ok. An editor’s role is multifaceted, requiring technical skills, creativity, and a flair for communication. A good editor will refine the original text without losing the author’s voice ensuring that the final cut is as great as it can be. So, what makes a good editor? Join …

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AI has the potential to significantly improve efficiency in various job sectors. But, concerns simmer over job displacement, bias, privacy and, in the marketing space, a loss of creative talent. So how can we rationalise AI’s place in our creative marketing agencies? I’m digging into some pros and cons of the double edge sword that …

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The global artificial intelligence (AI) market was valued at USD 454.12 billion in 2022 and is expected to hit around USD 2,575.16 billion by 2032. That’s huge! AI adoption is increasing at a phenomenal rate, with the number of UK AI companies increasing by 688% over the last 10 years. Around one in six UK …

Read more “When NOT To Use AI For Marketing”