Women are the world’s most powerful consumers and influencers and, in the words of Lizzo, it’s About Damn Time that this is acknowledged. As director of women led content marketing agency Contentworks and in light of International Women’s Day on 8 March, let’s check out a few brands nailing marketing […]
In April 2022, Elon Musk announced that he would purchase Twitter for 43.4 billion dollars. The Elon Musk Twitter takeover was not smooth at all, and controversy seemed to rear its head every step of the way. One point of contention is Twitter’s new verification system. Verified accounts, in the […]
If you’re fully embracing Dry January and haven’t touched a tipple since New Year’s Eve, good for you. But look away now. You’re doing so well and there’s no need to flood your brain with temptation. For the rest of you, have you heard of Ginuary? This rule-breaking, alcohol–fuelled, month-long […]
With the Christmas countdown underway, we’re all thinking about gifts. The shops will soon be filled with boxes of bright candies and festive messages on everything. Actually everything. But what about the writer in your life? Whether you’re choosing a secret santa, a gift for a partner or the overworked […]
The Christmas holidays are a time when writers can close their laptops for a few days and enjoy some much needed downtime. Baileys with coffee and cream, infinite slabs of Christmas cake (and I do mean SLABS) and naps in front of Hallmark movies on Netflix. But for writers, Christmas […]
Juneteenth (short for June Nineteenth) marks the day when federal troops arrived in Galveston Texas in 1985, to take control of the state and ensure that all enslaved people be freed. The troops’ arrival came a full two and a half years after the signing of the Emancipation Proclamation and […]
There’s been a lot of talk about a Christmas crisis with renewed restrictions, food shortages and rising energy prices dominating the headlines. But following last year’s bleak festive season it seems communities are keen to push ahead with 2021 celebrations regardless. In fact, Twitter Business reports that 66% of people […]
A quick update to announce that I will be a speaker on the marketing panel at iFXEXPO International 2021. Additionally, my Contentworks Agency team are a media partner and will be available at the show to discuss content marketing. Now real-life networking opportunities are back, with the iFXEXPO offering like-minded […]
June 2021 marked the 51st celebration of Pride Month. And it has been epic. While last year was a mostly virtual affair due to the pandemic, loosened restrictions saw people gather for festivals, parades and a whole lot of Pride-related fun. Let’s look at the best (and worst) of Pride […]
So much has happened on social media in recent months that’s it’s hard to know where to start. Tech giants are removing, censoring and preventing content from being shared. Important dialogue, from COVID-19 to the US elections have been heavily monitored. And with big tech controlling dialogue and removing apps, […]