Every summer, there is a moment when the content marketing requests start coming in thick and fast. And it starts as soon as I book my summer vacation. I’m not exaggerating, this happens every time I confirm my flights .. within hours! It’s actually a standing joke with the Contentworks Agency team. Most requests arrive …
“It’s been 84 years!” I dramatically claim at least once a week. 10 years is a long time in marketing. In the world of financial services, it feels even longer. 10 years ago, getting a forex broker noticed online was a very different game. Ranking on Google for searches like “best forex broker” was not …
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As we move into Q2, I think many of us are feeling the weight of just how much is going on in the world right now. There have been constant shifts, both globally and within our industry, and that inevitably impacts how we plan, prioritise, and move forward. I’ve seen businesses pause or cancel plans …
Wow, what a year it has been, packed from start to finish. Co-running Contentworks Agency has kept me busy every day. From creating video scripts and editing content to managing new clients and overseeing multiple projects. Also restraining myself from smacking anyone who insists that AI writes great content, has added a mix of fun …
It’s spooky season. But while horror movies have ghosts and monsters, writers have their own set of terrors. Ones that creep in during the dead of night (or worse, during a pleasant afternoon nap). So, light a candle, grab your coffee and let’s take a haunted tour through 10 things that truly scare writers. #1 …
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Sometimes you just need a pause that lets you breathe, look around, and remember that the world isn’t all deadlines, deliverables, inboxes and AI bros. This summer I swapped deadlines for a disobedient dog, Zoom calls for cream teas, and conference rooms for countryside walks. I spent a few weeks in the UK, wandering through …
Throughout April/May 2025, I was pleased to work on a video script showcasing the partnership between Skyside Aviation and Columbia Beach Resort. The objective of this project was to communicate the effortless synergy between private aviation and luxury hospitality, highlighting how Skyside Aviation’s exclusive flight services seamlessly connect discerning travellers with the Mediterranean elegance of …
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Every week I am asked if I will include business backlinks in the Charli Says site so let’s talk about it. Backlinks remain one of the most powerful tools for boosting your website’s authority and visibility. But not all backlinks are created equal. CharliSays.Com is a trusted hub for marketers, writers, and social media professionals …
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International Women’s Day, celebrated on March 8, is an opportunity for brands to honour women’s achievements and advocate for gender equality. But, some marketing campaigns miss the mark, resulting in cringeworthy promotions that can alienate the intended audience. In this article I’m looking at some Women’s Day marketing campaigns that missed the mark and tips …
Squid Game Season 2 has hit Netflix, we’re already finished and contemplating watching everything from the start! Here’s a tongue-in-cheek look at how the chaos of this sensational Netflix series draws parallels with the world of marketing. And rest assured, there are no spoilers in this article. We’re good people, but avoid #SquidGame2 on Reddit …
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