There’s been a lot of talk about a Christmas crisis with renewed restrictions, food shortages and rising energy prices dominating the headlines. But following last year’s bleak festive season it seems communities are keen to push ahead with 2021 celebrations regardless. In fact, Twitter Business reports that 66% of people […]
A quick update to announce that I will be a speaker on the marketing panel at iFXEXPO International 2021. Additionally, my Contentworks Agency team are a media partner and will be available at the show to discuss content marketing. Now real-life networking opportunities are back, with the iFXEXPO offering like-minded […]
June 2021 marked the 51st celebration of Pride Month. And it has been epic. While last year was a mostly virtual affair due to the pandemic, loosened restrictions saw people gather for festivals, parades and a whole lot of Pride-related fun. Let’s look at the best (and worst) of Pride […]
So much has happened on social media in recent months that’s it’s hard to know where to start. Tech giants are removing, censoring and preventing content from being shared. Important dialogue, from COVID-19 to the US elections have been heavily monitored. And with big tech controlling dialogue and removing apps, […]
It’s Women’s History Month. This annual month celebrates the achievements of women everywhere and raises awareness about gender inequality. Reflecting on how far women have come while acknowledging areas that still need to be improved is vital in helping to close pay gaps and support female-led initiatives. As the Creative […]
Are you sitting comfortably? Don’t. Fairy-tales look sweet and innocent. What’s not to love about princesses, magic and love at first sight? But, scratch beneath the surface and there’s usually a much more sinister side to the stories. So, in light of #tellafairytaleday on 26th February, I’m looking at the […]
It’s not what happens to you, but how you respond that counts, right? 2020 has been an offbeat year of lockdowns and civil unrest but how did brands respond to some of these unprecedented events? I’m taking a fun end of year look at the best brand responses of 2020. […]
Boo you 2020! From forced lockdowns, social distancing and masks to race riots, high-profile celebrity deaths, bush fires and a controversial election. It’s not been the year we planned. But how are we coping? Well, it seems social media has been a huge go-to. From specialist social media for physicians […]
Excitable Edgar breathing his fiery breath over a crowded John Lewis dinner party wouldn’t fly in 2020 would it? COVID dude! Paddy McGuinness and Emma Wilson walking through a bustling Christmas market for M&S without a social distancing thought in mind is also unsuitable. So what’s in store for the […]
The English philosopher John Stuart Mill coined the term ‘Dystopia’, meaning ‘bad place’, in 1868 as he was denouncing the government’s Irish land policy. He was inspired by Sir Thomas More (1477-1535) who was the first to write of a ‘Utopia’ – a perfect, imaginary world. There has since been […]