Should You Do A Digital Detox This Summer?

Instagram is filled with food detoxes. Eat these watermelons to lose your belly bloat, Drink this murky green smoothie to cleanse your liver and cut out sugar to refocus your mind. These are certainly great for your wellbeing. But what about a digital detox? A digital detox means refraining from using tech devices like smartphones, …

Five Agency Growth Secrets to Get More Business

  Article written by Charli and published at Agorapulse. Taking a marketing agency from zero to hero takes a ton of hard work and creativity. As marketers, we should know the basics at least. Competitor analysis, branding, PR, and a strong social media presence are the obvious ones. But how do you grow your agency? …

The Best of Halloween Marketing – No Tricks Just Treats

Now is the perfect time to launch your Halloween marketing campaign. People are on the lookout for ghoulish goodies already with 33% of consumers doing their Halloween shopping three to four weeks in advance, 27% getting it done two weeks in advance and 14% getting their spooky shop on a week before the scariest day …

How Damaging are Social Media Filters Really?

First came selfies. Then came perfect selfies. Acne disappeared. Fine lines vanished. And the world became obsessed with perfection due to the launch of endless social media filters. Flawless beauty is now one of the world’s biggest trends. But are face and body altering filters just a bit of fun? How Damaging are Social Media …

The Best (And Worst) of Brands Marketing to Women

Women are the world’s most powerful consumers and influencers and, in the words of Lizzo, it’s About Damn Time that this is acknowledged. As director of women led content marketing agency Contentworks and in light of International Women’s Day on 8 March, let’s check out a few brands nailing marketing to women and a few …

Understanding Twitter’s New Verification System

In April 2022, Elon Musk announced that he would purchase Twitter for 43.4 billion dollars. The Elon Musk Twitter takeover was not smooth at all, and controversy seemed to rear its head every step of the way. One point of contention is Twitter’s new verification system. Verified accounts, in the past, were given a blue …

Let’s Taste Some Ginuary Marketing

If you’re fully embracing Dry January and haven’t touched a tipple since New Year’s Eve, good for you. But look away now. You’re doing so well and there’s no need to flood your brain with temptation. For the rest of you, have you heard of Ginuary? This rule-breaking, alcohol–fuelled, month-long event celebrates all things gin …

7 Christmas Gift Ideas For The Writer In Your Life

With the Christmas countdown underway, we’re all thinking about gifts. The shops will soon be filled with boxes of bright candies and festive messages on everything. Actually everything. But what about the writer in your life? Whether you’re choosing a secret santa, a gift for a partner or the overworked content manager in your team; …