Article written by Charli and published at Agorapulse, leaders in social media management.
Retailers often overlook Pinterest as a revenue-generating social platform. But Pinterest users are active buyers. A total of 75% of Pinterest users say they’re always shopping, and 44% of millennial Pinners purchased a product they saw on Pinterest. Now, take this hotbed of sales and add a sprinkle of seasonal magic and you’ve got a winter wonderland for retailers.
So how do top retailers use Pinterest to drive sales in the holiday season? Let’s unwrap some tips. (Or try Agorapulse for free and see how it helps with your Pinterest goals.)
No More Holiday Marketing Headaches
The holiday season is crazy busy for retailers. So, pinning to Pinterest might seem like a marketing headache. Fortunately, there’s the Agorapulse Pinterest scheduler tool. It’s used by top retailers and marketers who need to streamline and simplify their Pinterest marketing. You can schedule pins across different boards, create Rich Pins and add automated UTM tracking codes. That way you know which Pins are driving real sales and conversions.