Article written by Charli and published at Agorapulse, leaders in social media management tools.
CMOs have had a lot to contend with lately. Should we use AI? Is ChatGPT a good content creation tool? And what on Earth is happening over on Twitter (now known as X)?
As a CMO you might be thinking, “Are UGC content creators replacing social media managers? Or should we be hiring UGC content creators to work alongside social media managers?”
What Is UGC?
UGC (user-generated content) is a proven marketing technique. Others create it, not the brand. UGC content can be good reviews, product photos, case studies, or videos showcasing your brand, products, company culture, or location.
Benefits of UGC
- A brand cannot replicate the authenticity created by putting out its marketing messages. 75% of customers believe it is more credible when other customers share their experiences.
- Maximize brand reach on social media by expanding your audience to that of the creator or micro-influencer.
- Engagement for UGC is generally better. Consumers are 2.4 times more likely to view user-generated content than content created by the brand.
- Content created by employees, customers, or social media fans can maximize social media ROI to significantly increase brand loyalty.
- Brands have started using UGC for email marketing. They have reported a whopping increase of 760% in revenue.