How to Create a Powerful Influencer Contract Template

Article written by Charli and published at Agorapulse.

In recent years, countless celebrities, sports stars, and actors have been embroiled in scandals, bad behavior, and faux pas that left sponsors red-faced and scrambling to drop them. Additionally, influencers often failed to live up to their promises of viral exposure and engagement for the brands they partner with.

Influencer partnerships can be super-pricy running into millions of dollars. So, if you’re planning to allocate budget for an influencer partnership you need to make sure you’re aligned on expectations. In this article, we’re looking at how to create a powerful influencer contract template. Why do you need one? What should go into an influencer contract template? And how can you track the results of your influencer marketing campaigns?



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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.