Social Media Trends for 2023 That You Need to Know

Article written by Charli and published at Agorapulse, leaders in social media management software.

As marketers, we can take a fresh look at the year ahead in terms of marketing budgets, trends, and processes. What will our budget be? Will we do things differently? What social media trends are we seeing? In this article, I’m sharing five social media trends for 2023 and how you can work them into your marketing mix.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.