Social Media Branding Guidelines: Everything You Need to Know

Article written by Charli and published at Agorapulse, leaders in social media management software.

Top-performing brands on social media all have one thing in common: They created a strong and consistent brand. And that didn’t happen by accident. The most popular, fun-loving brands have a social media strategy they’re following and superior social media management. That social media strategy includes having strong and consistent social media branding guidelines.

In this article, I’m walking you through social media brand guidelines with a quickfire guide to everything you need to know.

Plus, we’ll look at some brands rocking their branding guidelines.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.