Writing for Social Media: Your 5-Point Checklist

Article published at Agorapulse and authored by Charli.

Your social media strategy may include brand awareness, lead generation, or customer retention. Those factors are all achieved through one thing: excellent social media writing skills.

Social media content writing includes short tweets, Instagram captions, and long-form LinkedIn posts and articles. It also includes responses, retweets, comments, and sometimes even TikTok and YouTube Short scripts.

In a nutshell, social media writing is your brand speaking on social media. So, writing for social media a critical role that directly impacts brand awareness, perception, and ultimately ROI.

In this article, I’m walking you through my five-point social media writing checklist.


Share This Article

About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at www.charlisays.com and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.