What Is Social Media Positioning? And How Can You Better Position Your Brand?

By In The Media

Article written by Charli and published at Agorapulse, leaders in social media management software.

Social media brand positioning includes targeting, strategy, visuals, content, and behavior. It dictates how social media fans and prospective customers see you. Is your brand positioned for success on social media?

In this article, we’re looking at the importance of social media positioning, how you can achieve it and some big brand examples.

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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at www.charlisays.com and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.