Article written by Charli and published at Agorapulse, leaders in social media management tools. CMOs have had a lot to contend with lately. Should we use AI? Is ChatGPT a good content creation tool? And what on Earth is happening over on Twitter (now known as X)? As a CMO you might be thinking, “Are UGC …
Article written by Charli for Medium. For this generation, finance isn’t just about numbers, it’s about culture, language, memes, and even therapy. From loud budgeting to doom spending to cash stuffing, Gen Z has created a whole vocabulary around money that is equal parts funny, honest, and relatable. These new words aren’t just internet jokes. …
Article written by Charli and published at Agorapulse, leaders in social media management software. The terms social media monitoring and social media listening are often used in an interchangeable way. But did you know there are subtle differences between them? And times when you might use one, but not the other? Let’s look at some examples and talk about …
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Sometimes you just need a pause that lets you breathe, look around, and remember that the world isn’t all deadlines, deliverables, inboxes and AI bros. This summer I swapped deadlines for a disobedient dog, Zoom calls for cream teas, and conference rooms for countryside walks. I spent a few weeks in the UK, wandering through …
Throughout April/May 2025, I was pleased to work on a video script showcasing the partnership between Skyside Aviation and Columbia Beach Resort. The objective of this project was to communicate the effortless synergy between private aviation and luxury hospitality, highlighting how Skyside Aviation’s exclusive flight services seamlessly connect discerning travellers with the Mediterranean elegance of …
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Article written by Charli and published at Agorapulse. LinkedIn launched in 2003 and is now the largest professional social network. Microsoft acquired LinkedIn in 2016, declaring that their mission is to “Connect the world’s professionals to make them more productive and successful.” Here are some of the reasons LinkedIn is the go-to B2B brand. LinkedIn …
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Article written by Charli and published at Agorapulse. A great way to measure your social media progress is to complete a competitor analysis for your Facebook Page. Spying on your Facebook competition isn’t unethical. It’s about gaining valuable insights to improve your own strategy. By analyzing your competitors’ content, you can uncover what’s working for …
Article written for Contentworks.Agency and published at European Financial Review The financial industry is highly competitive and heavily regulated, making effective marketing both essential and challenging. A financial services content marketing agency specialises in helping financial institutions create and distribute valuable content that drives business growth. But what exactly does that process look like? How does an …
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Every week I am asked if I will include business backlinks in the Charli Says site so let’s talk about it. Backlinks remain one of the most powerful tools for boosting your website’s authority and visibility. But not all backlinks are created equal. CharliSays.Com is a trusted hub for marketers, writers, and social media professionals …
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International Women’s Day, celebrated on March 8, is an opportunity for brands to honour women’s achievements and advocate for gender equality. But, some marketing campaigns miss the mark, resulting in cringeworthy promotions that can alienate the intended audience. In this article I’m looking at some Women’s Day marketing campaigns that missed the mark and tips …