Article written by the Financial Times featuring an interview with Charli When British creative director Rob Mayhew was scrolling through LinkedIn back in 2020, his feed was devoid of funny content. The professional social network was primarily used to find a job and for ostensibly humble, yet often cringeworthy, bragging about personal achievements. “It’s not …
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Interview with Charli at Semrush about financial services content marketing. YMYL stands for “Your Money or Your Life”—a phrase Google uses to distinguish any content that can potentially impact people’s happiness, health, financial stability, or safety. Google has designated YMYL as an important concept in its Search Quality Rater Guidelines—a comprehensive document for the real people …
TikTok is hitting the headlines again this week due to its possible ban in the USA. As TikTok remains alive and well in Europe, I’m looking at tools for TikTok marketing, including VPNs to access TikTok from restricted geographies. Working Around The Ban TikTok officials say it’s possible that on Jan 19, when US users …
Squid Game Season 2 has hit Netflix, we’re already finished and contemplating watching everything from the start! Here’s a tongue-in-cheek look at how the chaos of this sensational Netflix series draws parallels with the world of marketing. And rest assured, there are no spoilers in this article. We’re good people, but avoid #SquidGame2 on Reddit …
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‘Twas the night before Christmas, and all through the house, Not a creature was stirring, just me and my cat?! The stockings were hung by the bookcase with care, But I hadn’t moved; I was glued to my chair. The deadlines loomed close, like a cloud overhead, While writers block nonsense danced ’round in my …
I’m often asked by clients about humour on LinkedIn. What works and what doesn’t? Should your brand be using humour on the platform? Let’s do a deep dive on LinkedIn humour. When Did LinkedIn Start Being Funny? LinkedIn is known as the world’s largest professional networking platform. 97% of Fortune 500 CEOs are on LinkedIn …
Like many of you, I’ve shopped on Temu and shamelessly made some nonsensical purchases. My personal favourite was a champagne bell for my office. Did I need it? No. Did I go there to buy it? Also no. And then there was the vibrating bird for my cat. He would argue that it was a …
Read more “TEMU May Have Cracked The Marketing Success Formula. Here’s What We Can Learn”
As October edges to its end (literally how is that even possible?) it feels like the perfect time to reflect on some of the exciting projects that have kept me creatively charged this month. From crafting scripts for luxury brands, festive articles at Agorapulse, to diving deep into the financial world of Dubai. This month …
Article written by Charli and published at Contentworks Agency, leaders in financial services marketing solutions. You’ve decided to start up a forex broker, or add a prop trading sub-brand to your existing offering. The big question on your mind is whether there is room for yet another brokerage and how can you carve out a …
Article written by Charli and published at Agorapulse, leaders in social media management software. You’ve taken an awesome photo and want to post it to your brand’s Instagram account. But you must choose between Post, Story, Reel or Live before you can upload it. It can’t be a Reel because it isn’t a video, and it isn’t Live either. …
Read more “Instagram Story vs Post: Which One Should You Use?”