Blog Charli Says Social Media & Content Writing

How is A Financial Services Content Marketing Agency Different?

by charlisaysContent Writing April 30, 2025Comments are Disabled

Article written for Contentworks.Agency and published at European Financial Review The financial industry is highly competitive and heavily regulated, making effective marketing both essential and challenging. A financial services content marketing agency specialises in helping financial institutions create and distribute valuable content that drives business growth. But what exactly does that process look like? How does an …

Why A Backlink on CharliSays.Com is a Smart Move For Marketers

by charlisaysJust Charli April 11, 2025Comments are Disabled

Every week I am asked if I will include business backlinks in the Charli Says site so let’s talk about it. Backlinks remain one of the most powerful tools for boosting your website’s authority and visibility. But not all backlinks are created equal. CharliSays.Com is a trusted hub for marketers, writers, and social media professionals …

Avoid The Cringe In Your Women’s Day Marketing

by charlisaysJust Charli February 18, 2025Comments are Disabled

International Women’s Day, celebrated on March 8, is an opportunity for brands to honour women’s achievements and advocate for gender equality. But, some marketing campaigns miss the mark, resulting in cringeworthy promotions that can alienate the intended audience. In this article I’m looking at some Women’s Day marketing campaigns that missed the mark and tips …

‘Not where you go to laugh’: LinkedIn turns to comedy

by charlisaysContent Writing February 6, 2025Comments are Disabled

Article written by the Financial Times featuring an interview with Charli When British creative director Rob Mayhew was scrolling through LinkedIn back in 2020, his feed was devoid of funny content. The professional social network was primarily used to find a job and for ostensibly humble, yet often cringeworthy, bragging about personal achievements. “It’s not …

What Is YMYL & How Does It Affect SEO?

by charlisaysIn The Media January 28, 2025January 28, 2025Comments are Disabled

Interview with Charli at Semrush about financial services content marketing. YMYL stands for “Your Money or Your Life”—a phrase Google uses to distinguish any content that can potentially impact people’s happiness, health, financial stability, or safety. Google has designated YMYL as an important concept in its Search Quality Rater Guidelines—a comprehensive document for the real people …

What Squid Game Can Teach Us About Marketing. No Spoilers!

by charlisaysJust Charli December 30, 2024Comments are Disabled

Squid Game Season 2 has hit Netflix, we’re already finished and contemplating watching everything from the start! Here’s a tongue-in-cheek look at how the chaos of this sensational Netflix series draws parallels with the world of marketing. And rest assured, there are no spoilers in this article. We’re good people, but avoid #SquidGame2 on Reddit …

The Writer’s Christmas Tale

by charlisaysPoetry December 20, 2024Comments are Disabled

‘Twas the night before Christmas, and all through the house, Not a creature was stirring, just me and my cat?! The stockings were hung by the bookcase with care, But I hadn’t moved; I was glued to my chair. The deadlines loomed close, like a cloud overhead, While writers block nonsense danced ’round in my …

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