How to Sell (Almost Anything) on TikTok

Article written by Charli and published at Agorapulse, leaders in social media management software.

The Cash Registers Are Ringing at TikTok

If you’re targeting Gen X, Millennials, or Gen Z, TikTok is the platform for you. Plus, TikTok can yield great sales results if you get the formula right. Here’s how to sell almost anything on TikTok.

From cakes, lip balms, and jewelry to dresses, cars, and laptops, TikTok is a hive of ecommerce activity:

  • 35% of TikTok users will buy something they’ve seen on their TikTok feed.
  • 37% of TikTok users have an annual household income of over $100,000.
  • People spend around six hours per week on TikTok.

In 2022, e-commerce brands spent over $29 million on TikTok advertising, in just one quarter.


Share This Article

About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.