In The Media

How to Sell (Almost Anything) on TikTok

Article written by Charli and published at Agorapulse, leaders in social media management software.

The Cash Registers Are Ringing at TikTok

If you’re targeting Gen X, Millennials, or Gen Z, TikTok is the platform for you. Plus, TikTok can yield great sales results if you get the formula right. Here’s how to sell almost anything on TikTok.

From cakes, lip balms, and jewelry to dresses, cars, and laptops, TikTok is a hive of ecommerce activity:

  • 35% of TikTok users will buy something they’ve seen on their TikTok feed.
  • 37% of TikTok users have an annual household income of over $100,000.
  • People spend around six hours per week on TikTok.

In 2022, e-commerce brands spent over $29 million on TikTok advertising, in just one quarter.