While it’s the job of PR agencies to reach out to companies and make connections on behalf of their clients, distasteful requests are being called out online – as was the case with the Three Little Birds Bakery. Let me serve you up a slice of a sweet little story where the influencer and their …
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Article written by Charli and published at Agorapulse. With tightening social media marketing budgets, a higher social media marketing cost, and the rapid onset of ChatGPT and AI, the Year 2023 has been tough for social media teams so far. Let’s address some key social media challenges and put out some fires. If you want …
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Since his $44 billion takeover of Twitter, Elon Musk barrelled ahead with rebranding the social media channel to X. And I say “rebranding” whilst trying not to spit out my coffee. What even was that? Let’s check out some of the whopping mistakes Musk and his team have made to date. I will also walk …
Summer is the perfect time to sip cocktails, jump over waves and throw sprinkles all over your marketing campaigns. With non-essential spending on the rise, consumers want to live their best lives this season despite the cost of living crisis. So give them content so good they’ll want to view it even through smeared sunglasses …
Social media has transformed the landscape of communication and business, becoming a vital tool for marketing, customer engagement, and brand development. However, the ease of access and the massive influence of these platforms come with unique risks that can significantly impact your brand. This is something I have a good understanding of, as the director …
Social media is the perfect place to showcase the personality of your brand, but not all brands are born sweet. From snapping back at rude consumers to trolling competitors, I’m here for the extra salt on that bucket of popcorn. Meet the saltiest brands on social media. Aldi Renowned for their quick-witted humour, on-trend jibes …
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Want to ugly cry and restore your faith in humanity? Then don’t miss the hit reality TV show, “Queer Eye,” which streamed in Netflix’s Top 10 post-launch. First aired in February 2018, the show has won three Emmy Awards and is available in over 100 countries. The new series remains heart-warming, engaging and fabulous in …
First came selfies. Then came perfect selfies. Acne disappeared. Fine lines vanished. And the world became obsessed with perfection due to the launch of endless social media filters. Flawless beauty is now one of the world’s biggest trends. But are face and body altering filters just a bit of fun? How Damaging are Social Media …
Article written by Charli and published at Agorapulse, leaders in social media management software. If you’re just using TikTok to scroll Nick and Pedro memes and watch that funny cat play Cards against Humanity, then this TikTok article isn’t for you. But if you’re a serious social media marketer or content creator, you need to know the …
Article written by Charli and published at Agorapulse, leaders in social media management software. Social media marketing in midsize to large companies is no longer a one person job. In fact, social media marketing now has its own team, which includes writers, designers, analysts, and, of course, community managers. So, what does a social media community manager …
Read more “How to Be a Successful Social Media Community Manager”