Article written by Charli and published at Agorapulse. How do you feel about LinkedIn? Do you consider LinkedIn boring, irrelevant, or overly sales-focused? It can certainly be all those things. But you can engineer your LinkedIn to be fun, interesting, and lucrative. Creating a LinkedIn profile that converts while you sleep is entirely possible with …
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Article written by Charli and published at Agorapulse. As the economy tightens, stakeholders are looking to get more out of their existing budgets. They might even be reducing them. So, can you refocus your marketing funnel, acquisition, conversions, and ROI to get more bang for less buck? I’m going to look at some social media …
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Article written by Charli and published at Agorapulse, leaders in social media management. TikTok’s winning short-form video format is piquing the interest of clients who once dismissed it as “something for teenagers.” But does TikTok fit into the outsourced marketing agency model? There are some very specific challenges that managing multiple TikTok accounts presents. TikTok …
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Article written by Charli and published at Agorapulse, leaders in social media management software. Is It Worth Having a Facebook Page in 2023? First, let’s cover the big blue elephant in the room. Is it worth having a Facebook page for your brand? Launched in 2004, Facebook wasn’t the first social media platform, but it …
Hands up if you’re guilty of writing last-minute captions for your social media posts. Don’t worry, you’re not alone. Captions are often an afterthought. But as they can encourage engagement, add value to images and videos, drive web traffic through CTAs and increase brand awareness, it’s worth taking them more seriously. Here’s how to write …
Article written by Charli and published at Agorapulse. “Dark social” was coined by American journalist and author Alexis Madrigal back in 2012 when he asserted that we are not seeing the full picture in regards to social traffic. He wrote: There are circumstances, however, when there is no referrer data. You show up at our doorstep …
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Now is the perfect time to launch your Halloween marketing campaign. People are on the lookout for ghoulish goodies already with 33% of consumers doing their Halloween shopping three to four weeks in advance, 27% getting it done two weeks in advance and 14% getting their spooky shop on a week before the scariest day …
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While it’s the job of PR agencies to reach out to companies and make connections on behalf of their clients, distasteful requests are being called out online – as was the case with the Three Little Birds Bakery. Let me serve you up a slice of a sweet little story where the influencer and their …
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Article written by Charli and published at Agorapulse. With tightening social media marketing budgets, a higher social media marketing cost, and the rapid onset of ChatGPT and AI, the Year 2023 has been tough for social media teams so far. Let’s address some key social media challenges and put out some fires. If you want …
Read more “Your Survival Guide for Social Media Teams in 2023”
Since his $44 billion takeover of Twitter, Elon Musk barrelled ahead with rebranding the social media channel to X. And I say “rebranding” whilst trying not to spit out my coffee. What even was that? Let’s check out some of the whopping mistakes Musk and his team have made to date. I will also walk …