He was waiting by the bus stop at the edge of the forest. Brow furrowed against the rain and fists clenched. A drifter perhaps. There were many in these parts. Did he know there was no bus? There hadn’t been since it all happened. The number 29 she used to take before the forest filled …
Video marketing is a powerful tool that allows brands to connect with audiences in new and exciting ways. But, with 91% of marketers using video content, the pressure to create timely, relevant and unique content that will draw consumers away from competitors is huge. A half-hearted effort simply won’t do for video marketing in 2024. …
The global artificial intelligence (AI) market was valued at USD 454.12 billion in 2022 and is expected to hit around USD 2,575.16 billion by 2032. That’s huge! AI adoption is increasing at a phenomenal rate, with the number of UK AI companies increasing by 688% over the last 10 years. Around one in six UK …
Article written by Charli and published at Agorapulse. How do you feel about LinkedIn? Do you consider LinkedIn boring, irrelevant, or overly sales-focused? It can certainly be all those things. But you can engineer your LinkedIn to be fun, interesting, and lucrative. Creating a LinkedIn profile that converts while you sleep is entirely possible with …
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Article written by Charli and published at Agorapulse. As the economy tightens, stakeholders are looking to get more out of their existing budgets. They might even be reducing them. So, can you refocus your marketing funnel, acquisition, conversions, and ROI to get more bang for less buck? I’m going to look at some social media …
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Article written by Charli and published at Agorapulse, leaders in social media management. TikTok’s winning short-form video format is piquing the interest of clients who once dismissed it as “something for teenagers.” But does TikTok fit into the outsourced marketing agency model? There are some very specific challenges that managing multiple TikTok accounts presents. TikTok …
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Article written by Charli and published at Agorapulse, leaders in social media management software. Is It Worth Having a Facebook Page in 2023? First, let’s cover the big blue elephant in the room. Is it worth having a Facebook page for your brand? Launched in 2004, Facebook wasn’t the first social media platform, but it …
Hands up if you’re guilty of writing last-minute captions for your social media posts. Don’t worry, you’re not alone. Captions are often an afterthought. But as they can encourage engagement, add value to images and videos, drive web traffic through CTAs and increase brand awareness, it’s worth taking them more seriously. Here’s how to write …
Article written by Charli and published at Agorapulse. “Dark social” was coined by American journalist and author Alexis Madrigal back in 2012 when he asserted that we are not seeing the full picture in regards to social traffic. He wrote: There are circumstances, however, when there is no referrer data. You show up at our doorstep …
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Now is the perfect time to launch your Halloween marketing campaign. People are on the lookout for ghoulish goodies already with 33% of consumers doing their Halloween shopping three to four weeks in advance, 27% getting it done two weeks in advance and 14% getting their spooky shop on a week before the scariest day …
Read more “The Best of Halloween Marketing – No Tricks Just Treats”