Not everyone can be an editor. And that’s ok. An editor’s role is multifaceted, requiring technical skills, creativity, and a flair for communication. A good editor will refine the original text without losing the author’s voice ensuring that the final cut is as great as it can be. So, what makes a good editor? Join …
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AI has the potential to significantly improve efficiency in various job sectors. But, concerns simmer over job displacement, bias, privacy and, in the marketing space, a loss of creative talent. So how can we rationalise AI’s place in our creative marketing agencies? I’m digging into some pros and cons of the double edge sword that …
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This article was written for and published at Agorapulse. You’re ready to move from daydreaming about starting your own social agency to making plans for it. But where do you even start? There are many factors to consider if you want to create a business that is both profitable and well respected. If you want …
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With over two billion monthly active users, Instagram is a success story in the social media landscape. So, it’s no surprise that apps like TikTok want a slice of the photo sharing pie. While TikTok is a hit in its own right, the platform has been making considerable developments to the app, quietly testing TikTok …
Article written by Charli and published at Agorapulse. Taking a marketing agency from zero to hero takes a ton of hard work and creativity. As marketers, we should know the basics at least. Competitor analysis, branding, PR, and a strong social media presence are the obvious ones. But how do you grow your agency? …
Article written by Charli for Contentworks Agency and published at FX News Group. Google has announced plans to crack down on AI-generated content designed to elevate search rankings by manipulating algorithms. It intends to delist AI-generated content from its search results, and even target individuals who publish low-quality content on websites with a high reputation …
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Article written by Charli and published at Agorapulse. LinkedIn is the world’s largest professional networking platform with 930 million members in more than 200 countries and territories worldwide. The mission of LinkedIn is simple: Connect the world’s professionals to make them more productive and successful. And that tagline got me thinking: Are we lifting each other up to become …
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Calling all foodies! April is National Food Month and a great excuse to indulge in some mouth-watering snacks. It’s also the perfect opportunity to check out drool-worthy social accounts for the creme de la creme of marketing. So without further ado, here are four food and drink accounts that are rocking it online. Enjoy this …
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Article written by Charli and published at Agorapulse, leaders in social media management software. Ever wondered how businesses with multiple locations manage their social media? We’re not talking about different countries and demographics. But franchises or retail businesses with multiple locations in the same country. In this article, I’m sharing tips for social media marketers managing social …
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Article written by Charli and published at Agorapulse Likes, shares, and comments are the cotton candy of social media marketing. Fluffy, sweet, and somewhat nostalgic. But are they good for your brand if you use them all the time? Would it be healthier for your bottom-line revenue if you spent less time and budget on …