Women are the world’s most powerful consumers and influencers and, in the words of Lizzo, it’s About Damn Time that this is acknowledged. As director of women led content marketing agency Contentworks and in light of International Women’s Day on 8 March, let’s check out a few brands nailing marketing to women and a few …
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Article written by Charli and published at Agorapulse, leaders in social media management software. The Cash Registers Are Ringing at TikTok If you’re targeting Gen X, Millennials, or Gen Z, TikTok is the platform for you. Plus, TikTok can yield great sales results if you get the formula right. Here’s how to sell almost anything on …
Article written by Charli and published at Agorapulse, leaders in social media management. Is 2023 the year for securing a bigger social media budget? If you’re planning out the year ahead, you’ve certainly considered your marketing budget. In particular, your social media budget. Some 89% of CMOs and marketing executives are planning to increase their marketing budgets …
Below is an extract from Charlotte’s interview with Finance Magnates Intelligence Report: 1. Big-tech companies lost significantly in 2022, and their shares tanked heavily. Could this have influenced a shift in favourite instruments among retail traders? Yes, the top 10 tech stocks together lost a massive $4.6 trillion in 2022, with Amazon leading the pack, …
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This article was written by Charli and published at leading social media news site Agorapulse: Not feeling comfortable with TikTok just yet? Need to figure a few things about TikTok? Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. get a lot of questions about social media marketing—especially …
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In light of International Women’s Day during Women’s History Month, Unlimint hosted four incredible women working in and around STEM, from varying industries. Coming from different industries and positions, our guests spoke about their journeys and the steps that are yet to be taken in order to change female stereotyping and encourage gender equality. You’ve …
Article written by Charli and published at Agorapulse, leaders in social media management software. Each week, I see LinkedIn job ads for social media managers. Duties include a working knowledge of social media, content writing, SEO, Google analytics, design, videography, advertising, and TikTok influencers … and … Hold it right there. That’s not a job for one person. …
Article written by Charli and published at Finance Magnates, a leading site for financial news, education and opinions. Economic events, news updates and earnings seasons all impact the financial markets. But what about individuals? Here’s our take on 10 people who could move the markets in 2023. 10 – Mark Zuckerberg The CEO of Meta …
In April 2022, Elon Musk announced that he would purchase Twitter for 43.4 billion dollars. The Elon Musk Twitter takeover was not smooth at all, and controversy seemed to rear its head every step of the way. One point of contention is Twitter’s new verification system. Verified accounts, in the past, were given a blue …
Article written by Charli and published at Agorapulse, leaders in social media management software. The TikTok app has now been downloaded over 2.6 billion times and has over 1 billion active monthly users. But how can social media marketers be as cool as the cool kids on TikTok? As director of leading financial content marketing …
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