How To Build A Successful Social Media Team

Article written by Charli and published at Agorapulse, leaders in social media management software. Each week, I see LinkedIn job ads for social media managers. Duties include a working knowledge of social media, content writing, SEO, Google analytics, design, videography, advertising, and TikTok influencers … and … Hold it right there. That’s not a job for one person. …

10 People Who Could Move the Markets in 2023

Article written by Charli and published at Finance Magnates, a leading site for financial news, education and opinions. Economic events, news updates and earnings seasons all impact the financial markets. But what about individuals? Here’s our take on 10 people who could move the markets in 2023. 10 – Mark Zuckerberg The CEO of Meta …

How to Power Up Your TikTok Marketing Strategy for 2023

Article written by Charli and published at Agorapulse, leaders in social media management software. The TikTok app has now been downloaded over 2.6 billion times and has over 1 billion active monthly users. But how can social media marketers be as cool as the cool kids on TikTok? As director of leading financial content marketing …

Social Media Trends for 2023 That You Need to Know

Article written by Charli and published at Agorapulse, leaders in social media management software. As marketers, we can take a fresh look at the year ahead in terms of marketing budgets, trends, and processes. What will our budget be? Will we do things differently? What social media trends are we seeing? In this article, I’m …

How to Get More Views on TikTok Starting Right Now

Article authored by Charli and published at Agorapulse, leaders in social media management software. TikTok has over one billion active monthly users. But if you’re new to TikTok, you might be wondering where they are. If your videos are sitting lonely and unloved, this is the article for you. What’s the secret sauce for getting …

Writing for Social Media: Your 5-Point Checklist

Article published at Agorapulse and authored by Charli. Your social media strategy may include brand awareness, lead generation, or customer retention. Those factors are all achieved through one thing: excellent social media writing skills. Social media content writing includes short tweets, Instagram captions, and long-form LinkedIn posts and articles. It also includes responses, retweets, comments, …

Social Media Branding Guidelines: Everything You Need to Know

Article written by Charli and published at Agorapulse, leaders in social media management software. Top-performing brands on social media all have one thing in common: They created a strong and consistent brand. And that didn’t happen by accident. The most popular, fun-loving brands have a social media strategy they’re following and superior social media management. That …

What Is Social Media Positioning? And How Can You Better Position Your Brand?

Article written by Charli and published at Agorapulse, leaders in social media management software. Social media brand positioning includes targeting, strategy, visuals, content, and behavior. It dictates how social media fans and prospective customers see you. Is your brand positioned for success on social media? In this article, we’re looking at the importance of social …

7 Signs That Your Social Media Influencer Relationship Is in Trouble

Article written by Charli and published at Agorapulse, leaders in social media management software. Are you seeing red flags in your social media influencer relationship? Do you know the warning signs to watch out for? It may be time to get relationship advice (or to say goodbye). In this article, we’re talking red flags, rogue …

Finance Magnates Intelligence Report Q3 – Feat Charli

A pleasure to be hosted by Finance Magnates Intelligence Magazine. Here’s a sneak peek of my interview. The most developed CFD markets are becoming more and more saturated. This probably means brokers need to be smarter in search of retail traders. How has the marketing approach towards potential customers changed in recent years? In a saturated …