Article written by Charli and published at Agorapulse, leaders in social media management software. Is It Worth Having a Facebook Page in 2023? First, let’s cover the big blue elephant in the room. Is it worth having a Facebook page for your brand? Launched in 2004, Facebook wasn’t the first social media platform, but it …
Article written by Charli and published at Agorapulse. “Dark social” was coined by American journalist and author Alexis Madrigal back in 2012 when he asserted that we are not seeing the full picture in regards to social traffic. He wrote: There are circumstances, however, when there is no referrer data. You show up at our doorstep …
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Article written by Charli and published at Agorapulse. With tightening social media marketing budgets, a higher social media marketing cost, and the rapid onset of ChatGPT and AI, the Year 2023 has been tough for social media teams so far. Let’s address some key social media challenges and put out some fires. If you want …
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Article written by Charli and published at Agorapulse, leaders in social media management software. If you’re just using TikTok to scroll Nick and Pedro memes and watch that funny cat play Cards against Humanity, then this TikTok article isn’t for you. But if you’re a serious social media marketer or content creator, you need to know the …
Article written by Charli and published at Agorapulse, leaders in social media management software. Social media marketing in midsize to large companies is no longer a one person job. In fact, social media marketing now has its own team, which includes writers, designers, analysts, and, of course, community managers. So, what does a social media community manager …
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Article written by Charli and published at Agorapulse, leaders in social media management software. The Cash Registers Are Ringing at TikTok If you’re targeting Gen X, Millennials, or Gen Z, TikTok is the platform for you. Plus, TikTok can yield great sales results if you get the formula right. Here’s how to sell almost anything on …
Article written by Charli and published at Agorapulse, leaders in social media management. Is 2023 the year for securing a bigger social media budget? If you’re planning out the year ahead, you’ve certainly considered your marketing budget. In particular, your social media budget. Some 89% of CMOs and marketing executives are planning to increase their marketing budgets …
Below is an extract from Charlotte’s interview with Finance Magnates Intelligence Report: 1. Big-tech companies lost significantly in 2022, and their shares tanked heavily. Could this have influenced a shift in favourite instruments among retail traders? Yes, the top 10 tech stocks together lost a massive $4.6 trillion in 2022, with Amazon leading the pack, …
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This article was written by Charli and published at leading social media news site Agorapulse: Not feeling comfortable with TikTok just yet? Need to figure a few things about TikTok? Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. get a lot of questions about social media marketing—especially …
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In light of International Women’s Day during Women’s History Month, Unlimint hosted four incredible women working in and around STEM, from varying industries. Coming from different industries and positions, our guests spoke about their journeys and the steps that are yet to be taken in order to change female stereotyping and encourage gender equality. You’ve …