SEO Writing Tips to Boost Your Social Media

Article written by Charli and published at Agorapulse, leaders in social media management software. Think about your SEO writing. It may be good … but you need it to be great. After all, you already know that SEO (search engine optimization) is important for your website. It gets your business in front of potential customers. But …

Avoid These 7 Rookie Influencer Marketing Mistakes

Article written by Charli and published at Agorapulse, leaders in social media management software. From a $1.7 billion spend in 2016, to $16.4 billion in 2022 and predictions of $84.89 billion by 2028, influencer marketing is growing. Actually, it’s exploded into a huge Instagrammable beast! But with more of our budgets and resources focused on influencer …

What Is a Social Media Service Level Agreement?

Article written by Charli and published at Agorapulse, leaders in social media software. As creatives, none of us really love service agreements. They aren’t part of the social media marketing agency fun. But they are necessary. Social media service level agreements (SLAs) are a critical component of any outsourcing and vendor contract. I’m going to …

What Is a Social Media Value Chain and How Can You Create One?

Article written by Charli and published at Agorapulse, leaders in social media management software. A social media value chain, sometimes known as a social media funnel, converts your audience into customers. I’m going to share the conversion optimization journey a potential client takes on the road to becoming an ambassador for your brand. The following …

7 Reasons to Go Beyond a Social Media Analytics Spreadsheet

Article written by Charli and published at Agorapulse, leaders in social media management software. You can download hundreds of social media analytics spreadsheet templates. One template for your Facebook page activity, one for strategy, and another for Twitter. Then you can have another one for your content planning. But is that really what you want? …

Client Success Is Your Success: An Account Health Scorecard to Maximize Value for Your Brand Partners

Article written by Charli and published at Agorapulse, leaders in social media management software. Happy, successful clients are great for business. Whether you’re a marketing agency, SaaS, or service provider, you need to understand and monitor client sentiment. But what are account health scorecards, what do they monitor? And why do you need them? READ …

No More Procrastinating: Why You Need to Make Time to Scale Your Agency

Article written by Charli and published at Agorapulse, leaders in social media management software. One of the most common mistakes made by marketing agency founders, is not making time to scale their business. But what does scaling mean, and what can happen if you don’t do it? I’m sharing some insights and top actionable tips to …

How to Conduct Workforce Analysis

Article written by Charli and published at Hubstaff. Workforce analysis is an increasingly popular buzzword in the human resources and corporate space. But what purpose does it actually serve for growing businesses? In this post, we’ll explore strategies, tools, and metrics for understanding your current workforce. But first, let’s explore what workforce analysis means to …

How Ecommerce Can Generate More Sales Through Social Media

Article written by Charli and published at Agorapulse, leaders in social media management software. The ecommerce sector (the electronic buying of products online) is booming, especially with global lockdowns forcing consumers online. A total of 67% of consumers report that they now shop differently than they did years before. But competition for sales is now fierce. …