7 Reasons to Go Beyond a Social Media Analytics Spreadsheet

Article written by Charli and published at Agorapulse, leaders in social media management software.

You can download hundreds of social media analytics spreadsheet templates. One template for your Facebook page activity, one for strategy, and another for Twitter. Then you can have another one for your content planning. But is that really what you want? I’m not a fan of using spreadsheets for social media. In this article, I’m going to tell you seven reasons to go beyond a social media analysis spreadsheet if you want to get serious about social media management. More importantly, I’ll also discuss the tools you can use to do it.

The Truth About Spreadsheets

Spreadsheets have been around forever, and they are useful tools for businesses. Most management meetings will feature an excel for costings, projections, and area profits. The capability of spreadsheets is immense, and it avoids the need to whip out a calculator or solve complicated equations manually. But there are downsides to using spreadsheets as well.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at www.charlisays.com and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.