What Is a Social Media Value Chain and How Can You Create One?

Article written by Charli and published at Agorapulse, leaders in social media management software.

A social media value chain, sometimes known as a social media funnel, converts your audience into customers. I’m going to share the conversion optimization journey a potential client takes on the road to becoming an ambassador for your brand. The following seven steps can help you create an impactful social media value chain.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at www.charlisays.com and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.