In The Media

What Is a Social Media Value Chain and How Can You Create One?

Article written by Charli and published at Agorapulse, leaders in social media management software.

A social media value chain, sometimes known as a social media funnel, converts your audience into customers. I’m going to share the conversion optimization journey a potential client takes on the road to becoming an ambassador for your brand. The following seven steps can help you create an impactful social media value chain.