Client Success Is Your Success: An Account Health Scorecard to Maximize Value for Your Brand Partners

Article written by Charli and published at Agorapulse, leaders in social media management software.

Happy, successful clients are great for business. Whether you’re a marketing agency, SaaS, or service provider, you need to understand and monitor client sentiment. But what are account health scorecards, what do they monitor? And why do you need them?


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.