Avoid These 7 Rookie Influencer Marketing Mistakes

By In The Media

Article written by Charli and published at Agorapulse, leaders in social media management software.

From a $1.7 billion spend in 2016, to $16.4 billion in 2022 and predictions of $84.89 billion by 2028, influencer marketing is growing. Actually, it’s exploded into a huge Instagrammable beast! But with more of our budgets and resources focused on influencer marketing, are we approaching it right? At Contentworks Agency, we’ve worked on a number of influencer marketing contracts. In this article, I’m sharing rookie influencer marketing mistakes we learned along the way.

READ MORE

Share This Article

About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at www.charlisays.com and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.