Avoid These 7 Rookie Influencer Marketing Mistakes

Article written by Charli and published at Agorapulse, leaders in social media management software.

From a $1.7 billion spend in 2016, to $16.4 billion in 2022 and predictions of $84.89 billion by 2028, influencer marketing is growing. Actually, it’s exploded into a huge Instagrammable beast! But with more of our budgets and resources focused on influencer marketing, are we approaching it right? At Contentworks Agency, we’ve worked on a number of influencer marketing contracts. In this article, I’m sharing rookie influencer marketing mistakes we learned along the way.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at www.charlisays.com and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.