Article written by Charli and published at Agorapulse, leaders in social media management software. A social media value chain, sometimes known as a social media funnel, converts your audience into customers. I’m going to share the conversion optimization journey a potential client takes on the road to becoming an ambassador for your brand. The following …
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Article written by Charli and published at Agorapulse, leaders in social media management software. You can download hundreds of social media analytics spreadsheet templates. One template for your Facebook page activity, one for strategy, and another for Twitter. Then you can have another one for your content planning. But is that really what you want? …
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Article written by Charli and published at Agorapulse, leaders in social media management software. Happy, successful clients are great for business. Whether you’re a marketing agency, SaaS, or service provider, you need to understand and monitor client sentiment. But what are account health scorecards, what do they monitor? And why do you need them? READ …
Article written by Charli and published at Agorapulse, leaders in social media management software. One of the most common mistakes made by marketing agency founders, is not making time to scale their business. But what does scaling mean, and what can happen if you don’t do it? I’m sharing some insights and top actionable tips to …
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Did you know that employee advocacy programs can increase a brand’s social engagement by 25% to 40% at minimum? Or that almost half of CMOs view employee advocacy as their best-performing social initiative? What staff members say online can have a huge impact on performance, with an ACI Worldwide study revealing 40% more leads from …
Article written by Charli and published at Hubstaff. Workforce analysis is an increasingly popular buzzword in the human resources and corporate space. But what purpose does it actually serve for growing businesses? In this post, we’ll explore strategies, tools, and metrics for understanding your current workforce. But first, let’s explore what workforce analysis means to …
Article written by Charli and published at Agorapulse, leaders in social media management software. The ecommerce sector (the electronic buying of products online) is booming, especially with global lockdowns forcing consumers online. A total of 67% of consumers report that they now shop differently than they did years before. But competition for sales is now fierce. …
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Interview with Unlimint as part of their Female Voices Series. Join us with Creative Director of Contentworks Agency, Charlotte Day for volume five of our Female Voices series. Charlotte brings a zest to this episode as she talks of her creative experience which eventually led to her role in bringing life to financial marketing. Touching …
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Article written by Charli and published at Agorapulse, leaders in social media management software. The social media management space requires high levels of organization. If you’re working by yourself on one brand and one channel, you can find it manageable. But if you’re handling multiple brands on numerous channels with a team, you need a …
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Article written by Charli and published at Agorapulse, leaders in social media management software. Building a successful agency-client relationship is essential for marketing agencies. Happy clients are retained clients, which will save you time and ultimately budget on acquisition in the long term. But do you just wing it and hope the relationship goes well …
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