How to Build an Agency Client Relationship That Makes Everyone Happy

Article written by Charli and published at Agorapulse, leaders in social media management software.

Building a successful agency-client relationship is essential for marketing agencies. Happy clients are retained clients, which will save you time and ultimately budget on acquisition in the long term. But do you just wing it and hope the relationship goes well and the client is happy? Nope. I’ve honed agency client relationship skills over the years at my agency. Here’s my guide for establishing the perfect framework for an honest, friendly, and productive relationship.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.