8 Fintech Marketing Strategies for 2020

From looking on this website to find out how you can use text messages to your advantage to create a highly engaging social media campaign, there are lots of ways you can market your fintech solution. And the fintech space is getting more and more attention from the media, the government and end-users. It’s never …

Branding for Freelancers: The Essential Guide

Article written by Charli and published at Hubstaff, leaders in employee communication software. The freelance market is a tough one. Some of us succeed, and some of struggle. One of the key differentiators between those groups is branding. Branding for freelancers encompasses many elements. Your logo, design, bio, and tone of voice are all distinct …

5 Annoying Things People Say To Writers

If you’re following me on Twitter, you’ll know that I regularly use the hashtags #AmWriting and #WritersLife. If you’re following me on Twitter, you’ll know that I regularly use the hashtags #AmWriting and #WritersLife. That’s because, as a writer, I take solace in the writing community. Why? Because we understand each other. We don’t seem …

Should My Business Bother To Have Social Media KPIs?

My article “Should My Business Bother To Have Social Media KPIs” was published first at AgoraPulse, leaders in social media marketing software. Most marketers know what KPIs are. (For foggy brains, Google “Key Performance Indicators.”) And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart …

Start Growing Your Twitter Profile With These Tips and Tricks

Article written by Charli and published at AgoraPulse, leaders in social media management software. Getting engagement on Twitter can be tough. (There’s so much noise!) But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement …

Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

Article written by Charli and published at AgoraPulse – leaders in social media software. The year 2020 is already underway, but it’s not too late to make adjustments and little (or big) tweaks here and there if needed. So, is your social media marketing budget ready to go? As director of Contentworks Agency, I’m sharing my …

What Does It Really Take To Become An Influencer?

“Thought leader”, “influencer” even “evangelist” are all terms that have sprung up in the last ten years. That’s because influencer marketing has become one of the most effective channels to reach consumers, build a brand and get your voice heard. We all know that interacting with top influencers is good for business but what about …

Quick Tips for Making the Absolute Most of Your Hashtags

Article written by Charli and published at AgoraPulse, leaders in social media management software. Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. To use hashtags to the best …

100 Marketing Stats For 2020

When it comes to marketing, knowing your audience and staying on top of trends is essential, helping to set you apart from competitors. Marketing strategies must be constantly tweaked and reviewed in light of up-to-date stats. Technology is also constantly evolving, with things like SIP trunking making it easier than ever before to contact customers …

Employee Advocacy on Social Media: Everything You Need to Know to Get Started

Article written by Charli and published at AgoraPulse, leaders in social media management software. Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. …