Branding for Freelancers: The Essential Guide

Article written by Charli and published at Hubstaff, leaders in employee communication software.

The freelance market is a tough one. Some of us succeed, and some of struggle. One of the key differentiators between those groups is branding. Branding for freelancers encompasses many elements. Your logo, design, bio, and tone of voice are all distinct characteristics that make your business unique. In this article, I’ll show you how to make your freelance business stand out. Whether you’re just starting, or already established, prepare to build an awesome freelance brand.


Share This Article

About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.