Employee Advocacy on Social Media: Everything You Need to Know to Get Started

Article written by Charli and published at AgoraPulse, leaders in social media management software.

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish.

Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. In practice, that means every member of your organization—from the cleaner right through to the CEO—can assist you in promoting your brand and achieving your targets.

If you’re a marketer, how can you coordinate employee advocacy for your brand?

As creative director for Contentworks Agency, I’ve rolled out social media employee advocacy programs for a number of brands. So, I’m sharing my tips with you.

Here’s everything you need to get started with employee advocacy on social media.


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