This was one of my most highly shared articles published first at AgoraPulse, experts in social media management tools. Moms are key decision makers when it comes to sales and in fact make 85% of the purchasing decisions within a household. Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be …
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Social media has revolutionized the way we interact, conduct business and keep up to speed with the world around us. If you’re a marketer or small business, you’ve no doubt uncovered the power of social media to win over new business and build trust and influence with a wider market. Social proof is an essential …
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Creating engaging headlines is one of the most important aspects of copy writing, it’s also the most challenging part and the part in which most businesses fail. If you don’t write a compelling headline then your email or blog post won’t get opened and your entire digital marketing funnel will be void. So how do …
It’s a little soppy, I admit (and just a tad commercial), but Valentine’s Day is a great time to share the love with your social media fans. There will be hearts, flowers, teddies and chocolates everywhere you look on February 14th, but if you want to create a long-lasting bond that won’t wilt with the …
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As a Social Media Manager I was recently asked by a shareholder … “When are you going to put us on Instagram?” The answer was “I’m not” but the reasoning behind it was more complex. Should your business be on Instagram? Read my 5 point checklist and if you answer yes to 3 or more …
The article below is one I have written and published first at AgoraPulse– The Social Media Management Experts. Social media breaks down the barriers between brands and users. So it’s no surprise that well-placed CEOs on Twitter can add a much needed human element to a corporation. A recent study by BrandFog showed that 82 percent of respondents were …
As a Global Social Media Manager I have to know about digital marketing sites around the world, even if I am not directly responsible for managing them. One of the huge headaches most social media managers will encounter begins when Exploring Chinese Social Media Networks. They are difficult because they predominantly use different networks and …
Estimates show that around half of all companies have a community manager. Businesses who have yet to hire one (or even define the role) have probably found that they are lacking execution across several business domains and social media channels. To put it simply, a community manager serves as a company’s digital ambassador. They manage multiple …
Read more “5 Reasons Your Company Needs a Community Manager”
Whatever your brand is about and whatever you’re selling content is KING! Your content writing is the key to grabbing attention, gaining interest, increasing web traffic and adding to your sales figures. However, professional writing isn’t as easy as you think so here’s 10 content writing secrets from professional writers to get you started. Research …
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My article was originally published at AgoraPulse– leaders in social media management software. If like many marketers you are posting content in English, aimed at English speakers from English speaking countries then it’s time to get a wakeup call and think about global social media marketing. Why Global Social Media Marketing? In 1996, more than 80 …