From the Lush ‘Anti-Spy Cops’ campaign which resulted in a #FlushLush social media crisis. To the forced removal of a United Airlines passenger that caused a scandal across the web. It’s clear that online backlash can and does happen. The internet is incredibly unforgiving and while the examples just mentioned are particularly extreme cases of …
Those of you who follow my channels know that my agency works with leading financial services, blockchain and tech brands. And so if you’re among the 39% of content marketers that don’t have a documented strategy, it’s time for a rethink! I can tell you that the financial services sector is competitive. Hugely competitive, in …
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So, here’s a confession. I check my emails and social media pages within 10 seconds of waking up. At 5am. Every day. A fact that is indeed horrible. If you jump on your favourite apps before brushing your teeth in the morning, you’re not alone! A Decade of Digital Dependency report published by Ofcom revealed …
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Article written and published at AgoraPulse- leaders in social media management tools. Whether you’re a social media agency or a brand, there’s no doubt about one thing– coordinating multiple team members to work on a social media account is challenging. And when I say challenging, I mean hugely stressful. As the creative director at Contentworks, I’ve …
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My article What Does It Really Take To Become An Influencer was first published at CEO World From talented make-up artists on Instagram, to celebrities with a passion for human rights, the internet is alive with prominent figures who have established credibility within a specific industry. Known as ‘influencers’ these individuals can be highly persuasive …
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Are you listening to what people are saying about your brand? Sure you post on social media and read your comments and replies but what about everywhere else? Do you pay attention to what people say about you on the internet? Googling your company name is a good start but will you remember to do …
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Love is in the air and Valentine’s Day is the perfect time to get hearts racing. Consumers in the US are predicted to spend a whopping $30 billion on romantic treats this year with the UK splashing out £1.4 billion on their nearest and dearest! #ValentinesDay – How to do Valentine’s Social Media. Technology is playing …
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Sometimes being a writer can be all work and no play. Remember Jack Torrance in the Shining?*shudders. With misbehaving clients, book critics and over zealous editors, we have plenty to stress about. So, if you’re having one of those days then take 5 minutes out for a little light refreshment. Here’s my 10 funniest writer quotes. …
If website content writing and marketing has been on the backburner for a while now. Or, if your efforts have been half-hearted to say the least, we’re going to shock you into taking action! The truth is; you’re probably making a shed load of mistakes. It’s not easy to get your content strategy spot on …
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As content thought leader at Charli Says and co-director of Contentworks Agency, a busy content and social media marketing agency, I’m a big fan of video marketing. Our agency has written numerous high-level video scripts for big brands such as NEC, Tradeio, SGame Pro and many more. But these kind of videos require a significant …
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