How To Boost Your Team’s Content Creativity

If you’re lucky enough to have an intelligent, lively and energetic team, don’t kill their buzz. You employed them for a reason. Perhaps you’re armed with punctuation police or research rabbits that hop from site to site gathering information like there’s no tomorrow. These are great qualities. So even if the work gets tough or …

9 Essential Social Media Management Tools For Agencies

Article written by Charli and published at Hubstaff, leaders in employee communication software. Providing social media marketing services seems like a glamorous job. Agencies have unlimited resources at their disposal such as a team of writers, graphic designers, social media managers and campaign planners plus unlimited budget and an expensive coffee machine … Right? In …

See You at Decentralized

The 3rd annual Decentralized conference will take place from 30 October to 1 November 2019 at the five-star Divani Caravel Hotel in Athens, Greece. It’s Europe’s premiere blockchain summit set to attract over 1500 like-minded people from 50 countries. And I’m particularly excited to be part of the action this year. Not only will Contentworks …

Financial Marketing for Millennials

Often referred to as Digital Natives, millennials were born roughly between 1980 and 2000. They’ve grown up with rapid technological developments and are 2.5x more likely to be an early adopted of new tech trends than other generations. So, when it comes to financial marketing for millennials, having a strong online presence is a must. …

Trick or Treat? The Big Brand Guide to Halloween Marketing

Pumpkins, bats and ghastly ghouls. What’s not to love about Halloween? It’s the perfect time to creep out your consumers. So, as mummies tighten their bandages and vampires sharpen their teeth, why not capitalise on this historically high spending period? Trick or Treat? The Big Brand Guide to Halloween Marketing. Spine-Tingling Shopping Stats: Ignore at …

Why Brand Personality Matters

As the director of finance focused content marketing agency Contentworks I can tell you that brand personality matters. In this article, I’m going to tell you why. Let’s start with finance as an example. There are 250 regulated Cyprus investment firms listed on CySEC’s website with approximately 200 of these being forex brokers. There are …

10 Reasons to go to Decentralized 2019

Decentralized has established itself as Europe’s premier blockchain conference. Taking place from 30 October – 1 November 2019 at the luxurious five-star Divani Caravel hotel in Athens, there’s plenty to look forward to. Did I mention that this year I will be a speaker on the Decentralized marketing panel? Here’s 10 reasons to go to …

10 AI Developments Social Media Marketers Will Love

There are over 3.4 billion active social media users across the globe. New conversations, photo uploads, tweets and status updates are everywhere. Thanks to AI, it’s becoming easier to collect, analyse and understand all these consumer social interactions and behaviour. But Why is collecting behavioural data important? It’s because it allows businesses to optimize their …

FOMO Marketing And Why It’s So Damn Effective

Let’s face it; we’re curious creatures, aren’t we? It’s only natural to feel at the very least ‘a little bit left out’ if you think others have something that you don’t. Or are enjoying benefits that you’ve not yet received. FOMO (fear of missing out) is a real issue these days with 69% of millennials …

The Salt Forest

Trees blur in my salty snow globes A dark seaweed wash for this bright forest and a bramble scratch in my throat. His hand rests on my leg, a dead weight. I fold my hands like napkins. White and edge to edge on my lap. Crisp and careful. Unavailable. I don’t want to be touched. …