E-commerce is huge. And you’ve probably already spotted a wide range of new tools and strategies designed to make online shopping a breeze. While covid-19 resulted in a digital spending splurge, particularly during periods of forced lockdown, many consumers appear to have altered their buying habits indefinitely. So what are the e-commerce trends to watch …
Article written by Charli and published at Agorapulse, leaders in social media management software. Marketing agencies are often responsible for multiple social media accounts. As the director at Contentworks Agency, my team is responsible for multiple Facebook pages. So, I know how it can feel to juggle multiple Facebook pages. About to lose your mind with …
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Article written by Charli and published at Agorapulse, leaders in social media management software. Whether in an organization, freelancing, or working at a marketing agency, social media marketers can agree on one thing. On social media, problems can escalate at the speed of light. Problems such as a misjudged tweet, an influencer running rampage, a …
Read more “Agency Playbook: Your Step-by-Step Guide to Handling a Social Media Crisis”
Article written by Charli and published at Agorapulse. Social media marketing is creative, exhilarating, and colorful. Social media reporting just isn’t, right? If you dread monthly reports, you’re not alone. Social media managers around the world agree that social media reporting is one of the most tedious and time-consuming aspects of their job. After you read this …
Read more “Agency Playbook: Your Step-by-Step Guide to Power Reports”
Article written by Charli and published at Agorapulse, leaders in social media management tools. Whether you’re the social media manager for a brand or an agency with multiple social media clients, you’re sure to be asked this one question: What’s our social media ROI? When your boss or client asks you for the return on investment …
Read more “How to Prove Social Media by Using Stone-Cold Data That Clients Want”
Thinking community management and social media management are the same? Or, perhaps you hired one person to do it all? Tut tut. Both these roles are considerably time consuming and require their own unique strategy. But what’s the difference between the two? Community Management and Social Media Management – What’s the Difference? Pour yourself a …
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Article written by Charli and published at Agorapulse, leaders in social media management tools. Is your social media post schedule helping or hindering you? If you’re stressed about it (or don’t even have one), you’re not working as efficiently as you could be. There are so many reasons why a social media posting schedule is …
Read more “How to Create a Social Media Post Schedule That Is Realistic and Gets the Job Done Well”
Instagram boasts more than 1 billion active users worldwide. That’s huge marketing potential. It’s also the third most popular social media platform of internet users aged 16-64, falling behind only WhatsApp and Facebook. Plus, reports suggest Insta’s engagement rate is 4x higher than Facebook’s measly 0.26%. But are you making the most of this platform? …
A quick update to announce that I will be a speaker on the marketing panel at iFXEXPO International 2021. Additionally, my Contentworks Agency team are a media partner and will be available at the show to discuss content marketing. Now real-life networking opportunities are back, with the iFXEXPO offering like-minded individuals the chance to grow …
Did you know that in any given year, more than one in five people will experience some type of mental health problem? Or that depression rates in 16-39-year-olds more than doubled to 29% in early 2021 compared to 11% before covid? 46% of young people reported their mental health to be poor or very poor …
Read more “Social Media Managers and Mental Health – Are They Really Ok?”