How to Prove Social Media by Using Stone-Cold Data That Clients Want

Article written by Charli and published at Agorapulse, leaders in social media management tools.

Whether you’re the social media manager for a brand or an agency with multiple social media clients, you’re sure to be asked this one question: What’s our social media ROI? When your boss or client asks you for the return on investment (ROI), they mean: “What am I getting back for the money I’ve spent on you and the social media channels?”

If this question sends you frantically scrolling for answers, don’t fret anymore. We’re going to look at the different ways to prove your social media ROI quickly and easily.


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About the author

Charlotte Day, known as Charli, is a content marketing strategist heading up social media and storytelling at Contentworks Agency. A content marketing thought leader, she has 1000+ articles published, guest writes for leading social media hubs and frequently speaks at events. She also maintains her own blog at and a writer’s life presence on social media. When she’s not writing and managing the agency, Charli enjoys swimming in the Mediterranean, writing poetry and reading.