Article written by Charli and published at Agorapulse, leaders in social media management tools.
Whether you’re the social media manager for a brand or an agency with multiple social media clients, you’re sure to be asked this one question: What’s our social media ROI? When your boss or client asks you for the return on investment (ROI), they mean: “What am I getting back for the money I’ve spent on you and the social media channels?”
If this question sends you frantically scrolling for answers, don’t fret anymore. We’re going to look at the different ways to prove your social media ROI quickly and easily.