Writing Social Media Captions that Increase Engagement

A great caption can make all the difference to your post’s engagement and subsequent conversions. In this article I’m delving into the importance of treating your social media caption as an integral component of your content. Plus we’re going to look at some examples of brands making it happen. Let’s talk about writing social media …

Brands Doing the Great Outdoors Month Just Right

It’s Great Outdoors Month, the perfect time to grab an ice cream, relax in the garden or sip a cocktail by the pool. It’s also the perfect time to use a site like https://www.pestcontrolexperts.com/local/mississippi/wingate/ to get rid of all of those pests that are ruining your outdoor plans. Summer might be the time that the …

Why Short Form Videos Need to be in Your Strategy

Let’s get straight to it. With more and more people using ‘distraction’ content to escape the realities of the current climate, short form videos have grown in popularity. Just look at TikTok. It was the social media sensation of 2020 with app downloads reaching 200 million in the first quarter of 2020. Video clips with …

Brands That Do Humour in Social Media

There are 4.2 billion social media users as of 2021. And with 36.5% of global internet users aged 16-64 turning to their favourite platforms to find ‘funny and entertaining content,’ incorporating humour into your social strategy might not be a bad idea.  Scratch that. It’s an excellent idea. Stop with the doom scrolling and check …

5 Influencers Nailing Instagram and What Brands Can Learn

Instagram is the perfect platform for influencers and micro influencers. We love getting a behind-the-scenes look at what they’re up to and Instagram posts, stories, and live vids provide a window into their world.  In 2021, 66% of brands will raise their spending on influencer marketing and last year a whopping 2.5 billion dollars was spent …

How Can A Social Media Agency Help Your Brand?

Social media marketing is one of the most effective ways to target your audience and drive sales. However, ineffective marketing can be a waste of time, or worse, even harm your brand’s reputation. Enlisting the help of a top social media agency is the best investments your brand can make. So, how can a social …

The 5 Best Campaigns of Creativity Month

January is International Creativity Month. Really you ask? Well yes, it’s the perfect time for fresh new ideas and innovative marketing. Sure, it’s grey outside and there’s a pandemic dragging on. But that hasn’t stopped brands from digging deep and showing just what they’re capable of.  As Creative Director of Contentworks Agency, I’ve seen plenty …

Social Media in 2021 – 10 Unmissable Strategies

With much of the world spending more time than ever at home, inevitably people are spending more of their time on social media. 2021 is one year your social campaign can’t afford to take a snooze on. This is the perfect time to take an interest in esports gaming and potentially even steaming your own …

Social Media & the Holiday Season — Top Marketing Tips

Frankly, I think all of us are in disbelief that we have even made it this far into 2020 with all the crazy things that have been happening — lockdowns, locust swarms, election stress, and murder hornets. And now it’s already time to get your holiday season social media campaign underway. This is one thing …