As a Social Media Manager I find myself using these phrases on a daily basis: “Size doesn’t matter”, “less is more” and “bigger isn’t always better”! Cliches right? Probably but when it comes to social media marketing there is a common misconception that bigger is better. It’s easy for company CEOs, directors and shareholders to …
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Spring is definitely here and with it comes talk of Spring Cleaning. I hate the word cleaning but I love that it means throwing out old things, starting afresh and making space for new and exciting opportunities. So with that in mind let’s talk about how to Spring Clean Your Social Media Profiles and even better …
Let’s face it, graphics are everything when it comes to great social media posts. Statistics show that posts with accompanying images or videos are over 40% more likely to be viewed than those without. Ok you get it…images are cool but what if you can’t afford the hefty subscriptions leveraged by some stock photo sites? …
As a Social Media Manager I can tell you there’s a lot more going on than you realise. In fact the perky world of social media has a dark side which is often frequented by people like… ummm … myself! Yes, a good social media manager will know the 5 Dirty Social Media Tricks You …
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Ah… Valentine’s Day… love it or hate it when we are talking about social media management we have to at least acknowledge it! As a Social Media Manager I know that regardless of the industry whether it is beauty, fitness or even finance we need to think about campaign ideas. So while I’m thinking… here’s …
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As a Social Media Manager I have had my fair share of negative social media comments. Perhaps I have had several people’s share of negative social media comments! My latest article How to respond to negative social media comments takes a look at when you need to respond to negative comments on your social media …
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2016 was an unforgettable year for social media campaigns. With so much material to work with, the past 12 months delivered top-notch outreach campaigns that not only covered the biggest events, but got us thinking about everything from artificial humans to Donald Trump. In the following article, I survey 7 awesome social media campaigns of 2016. …
2017 is the Year of the Rooster on the Chinese Zodiac calendar, commonly known as the Farmers’ Calendar. In the digital age of social media marketing, it is also relevant for marketers and content creators looking to tap into new markets. What 2017, Year of the Rooster Means for Social Marketers The Year of the …
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It’s nearly Christmas 2016 and with that we are all getting into the holiday mood… Christmas parties… drinks… presents we love it! It’s a great time of year but what about your Christmas social media etiquette? Whether you are a brand or an end user it is important that you don’t forget your online manners …
As a Social Media Manager I know it can be easy to forget that every follower on every single one of your social networks represents a real person. Just think about that for a moment. If you have 20,000 followers on Facebook then you have 20,000 real people with likes, dislikes, interests and of course …
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