What 2017, Year of the Rooster Means for Social Marketers

2017 is the Year of the Rooster on the Chinese Zodiac calendar, commonly known as the Farmers’ Calendar. In the digital age of social media marketing, it is also relevant for marketers and content creators looking to tap into new markets. What 2017, Year of the Rooster Means for Social Marketers The Year of the …

How Selling on Instagram Can Save Your Holiday Season

Originally published by Charli at AgoraPulse , a leader in social media management tools and analytics. The Holidays are coming! You know what that means — customers will be spending more time and money online. If you’re a savvy marketer, you’ll maximize your social networks to increase their turnover. One of the best social media channels to make money this …

You Are Not A Number… How To Engage Your Social Media Audience

As a Social Media Manager I know it can be easy to forget that every follower on every single one of your social networks represents a real person. Just think about that for a moment. If you have 20,000 followers on Facebook then you have 20,000 real people with likes, dislikes, interests and of course …

12 Days of Christmas 2016

Christmas 2016 is coming but for social media managers there is no chance of anything slowing down… if anything we get more notifications,campaigns and an increased workload over the festive period! So in honour of all those social media managers who work 24/7 to keep their pages running smoothly I proudly present 12 Days of Christmas …

Virtual Reality in Marketing: What Works, What Doesn’t

Virtual Reality (VR) is one of the most ambitious innovations in the world of technology, one that is under a lot of pressure to succeed. With companies like Facebook entering the VR space, the market appears to be finally gaining momentum. While still in its infancy, VR is a potentially powerful marketing tool that can …

Twitter Will Push Twitter Video In Its Latest Strategy

As social media evolves, companies are doubling down on dynamic content to capture users’ attention. Twitter, one of the world’s largest social media platforms, has recognized this trend by making video the centre of its new engagement strategy. Here’s How Twitter Will Push Video In Its Latest Strategy Suzy Nicoletti, Twitter’s new Australian managing director, …

4 Content Marketing Predictions for 2017

I’m not going to lie, the year 2017 could be a scary one for marketers. If you already haven’t broken ground into social or digital, 2017 will seem downright daunting. But don’t worry! Below I’ll break down 4 content marketing predictions for 2017. Last I checked we were still in November 2016. This gives you …