I recently received a tweet from one of my followers asking me what I meant by CPA (Cost Per Acquisition). It got me thinking… how many people actually understand marketing calculations and metrics? If you think that marketing is solely about being creative then you’re wrong because today it is also about using calculations and …
Conferences, seminars, expos.. it seems to be that time of year again and I find myself facing another round. Those of you who follow Charli Says will know that I like to provide an honest snapshot of the digital marketing industry and this article will be no exception. So what are the real reasons we attend …
With more than 300 million monthly users and 500 million posts every day, Twitter is a clear powerhouse in the realm of social media. But staying in touch and following trending topics aren’t the only things the microblogging site can enable its users to do – Twitter can also keep investors stay ahead of the …
Read more “How Twitter can help investors stay ahead of the market”
It goes without saying that social media is one of the most essential aspects of any marketing campaign. Companies that haven’t leveraged this powerful paradigm shift in how human beings interact and consumer content simply haven’t done their due diligence. The growth and widespread adoption of social media means that companies now have another venue …
Remnants of you is the new poem from Charli Says… Today I tidied you away, filed your love letters under your name Today I tidied you away But tell me what I’m supposed to do with the faded shirt that smells like you Today I found a box for you, a turquoise one with …
If you missed the United Airline “incident” of April 9th 2017, where were you? The horrific images of a passenger being dragged bloodied and screaming from a United Airlines plane were soon the social media event of the day and trended on Facebook and Twitter. In this article, I’m not looking at the incident itself but …
Some brands just aren’t cutting it on social media are they. Poor user engagement, negative PR, unsuccessful contests and flopping campaigns are all signs of an unpopular brand. Is it happening to you? Here are 6 ways to avoid being a hated brand on social media. Firstly it is worth noting that social media is …
Read more “6 Ways To Avoid Being A Hated Brand on Social Media”
As a Social Media Manager I find myself using these phrases on a daily basis: “Size doesn’t matter”, “less is more” and “bigger isn’t always better”! Cliches right? Probably but when it comes to social media marketing there is a common misconception that bigger is better. It’s easy for company CEOs, directors and shareholders to …
Read more “Bigger Isn’t Always Better In Social Media Management!”
In the eastern tower, her favourite step by the worn arrow loop Cold sea winds seep into her eyes spilling to a defiant tear on one cheek That weak Autumn sunlight paints a shaft of her pastel hair a fiery ochre Cheek pressed to the chalky stone, there are no shapes to be seen …
Spring is definitely here and with it comes talk of Spring Cleaning. I hate the word cleaning but I love that it means throwing out old things, starting afresh and making space for new and exciting opportunities. So with that in mind let’s talk about how to Spring Clean Your Social Media Profiles and even better …