Exciting news – I, along with my team at Contentworks will be media sponsored for the biggest blockchain event of the year- Decentralized! We love networking here at Contentworks and the upcoming Decentralized 2018 conference – which will take place from 14-16 November at the Divani Caravel Hotel in Athens – will enable us to …
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If you’re knee-deep in the finance sector and fully understand the ins and outs of the industry – you may see yourself as somewhat of an influencer; a thought leader who people will want to follow. After all, how hard can it be to catch people’s attention? You’ve just got to go online and re-hash …
Read more “Why your thought leadership strategy just isn’t cutting it”
I don’t remember how I came to be here Myriads of ocean rainbows painting my neck and the warm around me tight as his embrace A halo of hope and love and around and there I don’t recall my feet on the sand or the first brush of blue But I’m one. Standing still in …
When you hear the term ‘content marketing’ – what comes to mind? A bunch of glasses-wearing intellectuals knocking up a new website or planning a ‘gripping’ email send? Go on, be honest! The truth is, content is no longer just about words. It’s about creating experiences and that requires a host of diverse content marketing …
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As witches practice their cackles and mummies rewrap their bandages, one thing is clear – Halloween is just around the corner with marketing wizards everywhere hastily preparing their seasonal social media campaigns. October is the perfect time to spook, scare and ramp up those sales, but are you ready for the creepiest night of the …
Something’s broken in your ocean, a strike-slip fault, a tiny motion A space that shifts to cause commotion, a fault line in our intersection Something’s fractured and I can’t mend it, a surface tear, I can’t repair We slid past ourselves again, a rocky grind of phrase on phrase Something’s shifted and I jolted, a …
According to Wikipedia “Writer’s block is a condition, primarily associated with writing, in which an author loses the ability to produce new work or experiences a creative slowdown. The condition ranges in difficulty from coming up with original ideas to being unable to produce a work for years.” As a writer I can tell you …
One of the questions I’m often asked is How do you use social media for B2B? Or worse still- we don’t need to use social media for our B2B. You want to drive leads and sales by appealing to other businesses but without social media, what’s your plan? By dismissing popular networking sites like Facebook, …
I’m often asked by aspiring writers or thought leaders about brand building. How did you start building your personal brand? I don’t want to sugar coat it, so if you’re looking for a quick fix stop reading now. Building your personal brand is hard. Really hard. Some Charli Says Facts I have published over 1000 …
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In response to numerous requests from my followers I am going to attempt to answer the question of the decade; How Do You Explain Social Media To Your CEO? As a Social Media Manager this is one of the most common issues I have encountered in the marketing arena. Why? Probably because social media is …