Summer Marketing Trends

Ah, summer! The perfect time to sunbathe, eat copious amounts of ice-cream – and work your little socks off! Sorry to burst your flip-flop wearing, Pina Colada-sipping bubble, but when it comes to business it’s essential to avoid a slowdown at this time of year. When the sun’s in the sky, it’s normal for holiday …

Bright Boats

“What do you think” she said. “A different country for every decade. To reinvent yourself and never leave a trace of your former self. Never to be left at the olive tree where we first kissed or stand on the shore watching our bright boats fade to sepia in the distance. What if each chapter …

A Look Back at the History of Social Media

I’m a social media butterfly, fluttering between all the coolest platforms from Instagram and Twitter to Facebook and Medium. I follow the big wigs of finance, keep up with the latest news and create social strategies for clients too. I’m also a 90’s girl so I’m old enough to remember when there was no social …

How to Make Your Agency Stand Out on Social Media

This is a guest post from our friend Charli Day, a content marketer and strategist. She has some great insights into how your agency can succeed on social media. If you like it, be sure to check out her last post on social media monitoring tools, too! There are over 120,000 agencies in the US alone, and …

Why Authentic Content Marketing Works in 2019

Bombarded with celebrity endorsements, sponsored content and Photoshop, consumers are craving authenticity more than ever. A whopping 90% of consumers look for authenticity when choosing a brand and with 84% of millennials distrusting pushy ad formats, its clear a new strategy is needed. Authentic content can set you apart from competitors. So, here’s Why Authentic …

Why Market On Instagram in 2019?

Instagram’s on fire! A fun platform with a host of useful tools it’s proving popular with everyone from high-profile influencers and celebrities to the world’s biggest brands. If you are keen on growing your tech or finance brand you should certainly try Instagram marketing. So, Why Market On Instagram in 2019? #1 The sheer power …

New LinkedIn Reactions: Express Yourself with More than a Like

LinkedIn reactions have landed. LinkedIn managers indicated that they took time developing these icons because they wanted to learn what users want. The new icons are the ones deemed to be most valuable to the types of conversations LinkedIn members have. Three years after Facebook launched an expanded set of reactions, LinkedIn finally has its …

Pride Marketing Campaigns I’m Loving This Month

Summer is here with June being one of my favourite times of year. Why? Because it’s nearly my Birthday (hint) and also it’s Pride Month. And while the diversity, strength and equality of the LGBT community should be celebrated daily, it’s a good opportunity to acknowledge inclusivity and acceptance. It’s great to see so many …

Dear You

Dear you, I was only twenty three You were older then Dear you, you’re the one who got away Even though I told you to. Dear you. Dear you, in the starry lane Kissing me hard in the pouring rain. Dear you, with your lips like summer wine And your hands like ice. Dear you. …