Category Archives: Just Charli

What My Mum Taught Me About Client Acquisition

So those of you following my tweets will know that #thingsmyMumsays is one of my favourite hashtags. Indeed, my Mum, a beautiful whimsical creature existing in the Enid Blyton countryside is not computer savvy. Neither is she social media or content marketing savvy. Ask her about birds, flowers or the local wildlife however and she

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Let’s Meet in Q2

Q2 is shaping up to be a busy time for both myself and my agency Contentworks Agency  May is notoriously busy in the finance and tech space with expos, conferences and meetings all going into overdrive. However, it’s a great time to forge business relationships, discuss new ideas and of course reconnect with old friends.

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Curbing Our App Addiction – My Journey To Digital Zen

So, here’s a confession. I check my emails and social media pages within 10 seconds of waking up. At 5am. Every day. A fact that is indeed horrible. If you jump on your favourite apps before brushing your teeth in the morning, you’re not alone! A Decade of Digital Dependency report published by Ofcom revealed

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10 Funniest Writer Quotes

Sometimes being a writer can be all work and no play. Remember Jack Torrance in the Shining?*shudders. With misbehaving clients, book critics and over zealous editors, we have plenty to stress about. So, if you’re having one of those days then take 5 minutes out for a little light refreshment. Here’s my 10 funniest writer quotes.

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Content Marketing Predictions for 2019 and Beyond

As the mince pies come to an end and even the sweets no-one really likes get gobbled up like sugar’s going out of fashion, it’s time to take a deep breath and get set for the marketing challenges ahead. Christmas festivities spell the end of a whirlwind year for content and the start of another

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7 New Year’s Resolutions for CMOs

Whether you want to lose weight or give up smoking, it’s fair to say that many of us will be setting some New Year’s resolutions. Sure, you still haven’t used that annual gym membership you signed up for following last December’s Christmas binge – but that doesn’t mean you can’t try again – right? In

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5 Quick Christmas Marketing Tips

It’s nearly Christmas and the Charli Says elves are here to remind you about your Christmas Marketing. Before you get too comfortable with your brandy and mince pies it’s time to take a look at 5 Quick Christmas Marketing Tips. 1. WRITE YOUR BLOG POSTS Make sure you write your blog posts for the Christmas period

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Abracadabra: Positivity and Content Marketing

Words are extremely powerful as Andrew Bennett – leadership consultant, business coach and member of The Magic Circle – emphasised during an inspiring TEDx Talk at Towson University. “Abracadabra” he explained in a live speech highly relevant to the content marketing world, has “transformative power.” Not because it’s used by magicians who make humans disappear or

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10 People You Meet At a Finance Conference

Whether you want to network, spread brand awareness or get your head around the latest crypto trends – a finance conference is the place to be. It’s the perfect chance to stash free samples (we all need a new pen right?) and with plenty of trendy yet scrummy treats (think posh donuts and coffee smoothies),

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5 Annoying Things People Say To Writers

If you’re following me on Twitter, you’ll know that I regularly use the hashtags #AmWriting and #WritersLife. That’s because, as a writer,I take solace in the writing community. Why? Because we understand each other. We don’t repeatedly ask one another about when the book will be finished or question why a writer isn’t working 9-5

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